C R M I T - Solutions On Demand

The Software as a Service model is certainly here to stay. I think there is a misconception that SaaS is geared only for the CRM market. Sure SaaS has been successful in this space, as seen by a short list of CRM providers listed below, but we are seeing more and more successful SaaS-based companies emerge in other markets: supply chain, email marketing, recruiting, content management, etc.

SaaS has not been around as long as the traditional client-server model but over the last 5-7 years SaaS companies have made huge strides.

The fact that many Fortune 1000 companies are also adopting SaaS technologies means that no longer is SaaS geared for only the small businesses. Large corporations can also benefits from the low start up costs, quick deployment times, and ease of use. Imagine being able to deploy a SaaS technology quickly and efficiently across a single business unit as a test piece and then rolling the technology out on an enterprise level once the technology proves itself out. Little financial investment, little IT resources during implementation, very low risk. Why not?

SaaS has staying power and will not be going anywhere in the long term. It will continue to disrupt the traditional client-server model and revolutionize the way companies receive products and services in a real-time, cost-effective, scalable, and reliable manner.

Worldwide total software revenue for software as a service (SaaS) within the enterprise software markets is projected to surpass $5.1 billion in 2007, a 21 percent increase from 2006 revenue, according to Gartner, Inc. The market is poised for strong growth through 2011, when worldwide revenue will reach $11.5 billion. (Within e-learning and Web conferencing, SaaS accounts for more than 60 percent and 70 percent of total market revenue.)

“SaaS adoption is highest in applications that support simplified, common business processes or large, distributed virtual workforce teams,” said Sharon Mertz, research director at Gartner. “Ease of use, rapid deployment, limited upfront investment in capital and staffing, plus a reduction in software management responsibility all make SaaS a desirable alternative to many on-premises solutions, and they will continue to act as drivers of growth.”

“Major on-premises software vendors are re-architecting their application stacks to service-oriented architectures. Their customers will invest in migration for those processes that are complex or proprietary, but they also have an opportunity at this juncture to evaluate whether SaaS is an appropriate alternative for other aspects of their business,” Ms. Mertz said. “Small and midsize businesses that have insufficient resources to convert their applications will also find SaaS an attractive 21st-century solution to their legacy systems.”

Mobilizes Your Applications

Being on the road doesn’t have to mean being out of touch. CRMIT Mobile mobilizes your CRM, custom applications. That way, mobile professionals are always connected to their critical information—including contacts, accounts, tasks, leads, opportunities, cases, solutions, and other CRM information. And since users can update information immediately after completing a task, phone call, or email, management can stay on top of important customer developments as they happen.

CRM++ Mobile is more than just basic data on the go:

• Complete customization. Users see only what they need to see.
• No new passwords to remember. Use the same username and password as your CRM login.
• Centralized administration. Manage users, applications, and devices from a central console.
• One platform. Develop and run mobile and desktop apps on a single on-demand platform.
• Security and reliability. Leverage the trusted CRMIT and Oracle infrastructure that gives you the best service delivery in the on-demand market.
• Support for the leading devices. Use CRM++ Mobile on BlackBerry and Palm Treo devices or any other mobile devices.