Facebook : Adoption and Marketing Fact File

At HealthCARE360, a new Digital Health initiative we launched, we choose Facebook as the preferred channel for personalized Doctor-Patient engagement and also for patient outreach and digital brand building for the Healthcare Provider. We believed that this Patient-Doctor dialogue increasingly needed to be easy to have and similar to your conversation with a family member … Continue reading Facebook : Adoption and Marketing Fact File

The Rise Of Digital Health Care

A few weeks back I got into an involved and an important conversation with a friend of mine, who had unfortunately in the month of February quit from his unexciting job and was on the lookout for a new challenge. Little did he know that he would have to sit idle for the next 5 … Continue reading The Rise Of Digital Health Care

Return To Work – The New Normal

We all are, amid the biggest crisis of our lifetime. These are the times which no one predicted, thought of, or had the slightest hint in their wildest dream. COVID-19 has changed the world forever. The health and drug industry are already focusing on this catastrophic fallout more than ever and you would wonder, apart … Continue reading Return To Work – The New Normal

5 Keynotes To Look Up To At Dreamforce’ 19

  Over the past few years, Salesforce partners have been witnessing a revolutionary change in the Salesforce ecosystem and also getting an opportunity to utilize, thrive and grow alongside with Salesforce. Dreamforce has been a major contributor to this ecosystem. Dreamforce 2019 is an annual four day event that brings together the entire Salesforce community. … Continue reading 5 Keynotes To Look Up To At Dreamforce’ 19

Modern Marketing in Fourth Industrial Revolution

While we stand on the verge of technological revolution, only innovation can bring the miracle with long term gain in productivity and efficiency. Considering the fact we will be in the midst of the fourth industrial revolution in five to ten years down the line, you can expect faster communication, advanced automation with an increasing … Continue reading Modern Marketing in Fourth Industrial Revolution

Chatbot – a key essential for next-gen customer experience

In the age of progressive human civilization and cutthroat competition, it is quite evident that every service organization has to strive in achieving better customer experience by being at par with technological advancements. According to Gartner, 25% of customer service and support operations will integrate virtual customer assistant (VCA) or chatbot technology across engagement channels … Continue reading Chatbot – a key essential for next-gen customer experience

Next Gen Sales with Predictive Product Prescriptions & Cognitive Learning

In a highly competitive marketplace, most of the companies are facing decreased revenue and customer attrition. As the world is shifting to artificial intelligence, companies are also looking forward to how they can use AI to the fullest. More than 30 percent of companies are expected to pursue advanced analytics and cognitive computing to stay … Continue reading Next Gen Sales with Predictive Product Prescriptions & Cognitive Learning

Key Measures of Marketing Success

As a modern marketer and strategic decision maker, you would always be looking for measuring your success with respect to your campaign objectives. Not every campaign directly leads to dollars and cents. Some campaigns raise awareness of your brand, while others might bring visitors to your blog – both help increase profits in the long … Continue reading Key Measures of Marketing Success

5 Key Takeaways From Dreamforce’18

When it comes to the world's biggest, busiest SaaS conference, Salesforce makes it mark with 4 days of inspiration, innovation, learning, fun, and giveaways. More than 170,000 attendees from 83 countries descended on San Francisco this week to attend the annual Salesforce Dreamforce conference. The firm used the conference to unveil a multitude of new … Continue reading 5 Key Takeaways From Dreamforce’18

Are You Ready To Build a Predictive Marketing Strategy?

In the era of digital marketing, most of the companies starting from enterprises to mid-level businesses have adopted marketing automation rapidly. They have already discovered, implemented and addicted to the value and deliverability of the marketing automation. In fact, Gartner predicted that 85 percent of customer relationships with business will be managed without human interaction … Continue reading Are You Ready To Build a Predictive Marketing Strategy?