Modern Marketing in Fourth Industrial Revolution

While we stand on the verge of technological revolution, only innovation can bring the miracle with long term gain in productivity and efficiency. Considering the fact we will be in the midst of the fourth industrial revolution in five to ten years down the line, you can expect faster communication, advanced automation with an increasing … Continue reading Modern Marketing in Fourth Industrial Revolution

Chatbot – a key essential for next-gen customer experience

In the age of progressive human civilization and cutthroat competition, it is quite evident that every service organization has to strive in achieving better customer experience by being at par with technological advancements. According to Gartner, 25% of customer service and support operations will integrate virtual customer assistant (VCA) or chatbot technology across engagement channels … Continue reading Chatbot – a key essential for next-gen customer experience

Next Gen Sales with Predictive Product Prescriptions & Cognitive Learning

In a highly competitive marketplace, most of the companies are facing decreased revenue and customer attrition. As the world is shifting to artificial intelligence, companies are also looking forward to how they can use AI to the fullest. More than 30 percent of companies are expected to pursue advanced analytics and cognitive computing to stay … Continue reading Next Gen Sales with Predictive Product Prescriptions & Cognitive Learning

Key Measures of Marketing Success

As a modern marketer and strategic decision maker, you would always be looking for measuring your success with respect to your campaign objectives. Not every campaign directly leads to dollars and cents. Some campaigns raise awareness of your brand, while others might bring visitors to your blog – both help increase profits in the long … Continue reading Key Measures of Marketing Success

5 Key Takeaways From Dreamforce’18

When it comes to the world's biggest, busiest SaaS conference, Salesforce makes it mark with 4 days of inspiration, innovation, learning, fun, and giveaways. More than 170,000 attendees from 83 countries descended on San Francisco this week to attend the annual Salesforce Dreamforce conference. The firm used the conference to unveil a multitude of new … Continue reading 5 Key Takeaways From Dreamforce’18

Are You Ready To Build a Predictive Marketing Strategy?

In the era of digital marketing, most of the companies starting from enterprises to mid-level businesses have adopted marketing automation rapidly. They have already discovered, implemented and addicted to the value and deliverability of the marketing automation. In fact, Gartner predicted that 85 percent of customer relationships with business will be managed without human interaction … Continue reading Are You Ready To Build a Predictive Marketing Strategy?

Contact Center Technology Essentials

When you combine the convenience of modern-day telephony with the power of data – that is, computers, the internet and all the information you can from it – you get the power tool that every business should have. That's what Computer Telephony Integration is all about. This integration is your key to a better performing … Continue reading Contact Center Technology Essentials