Crowdsourcing and CRM

Crowdsourcing is the act of outsourcing tasks, traditionally performed by an employee or contractor, to an undefined, large group of people or community (a "crowd"), through an open call. This may be a paid or unpaid exercise, but surely fun filled and mind boggling. That’s lot of English, so let me summarize the points: Tasks … Continue reading Crowdsourcing and CRM

National Conference at Mangalore on CRM

Much has been written about customer relationship management (CRM). Indian Companies, especially those focused on retail such as banks and Insurance providers have suffered because of a lack of understanding of their clientele behavior and expectations. On the contrary the rival fledgling organizations, with better planned systems and processes, have grabbed some of their customers … Continue reading National Conference at Mangalore on CRM

Gartner & 1to1 CRM Excellence Awards 2011 for Customer Centricity

Through joint awards program, Gartner partnering with 1 to1 Media, has announced the CRM Excellence Awards for year 2010-2011. The awards were bestowed on the organizations that had the quest for customer centricity and have seen exceptional results from doing so. "When analyzing the winning entries from this year and the past five years, there … Continue reading Gartner & 1to1 CRM Excellence Awards 2011 for Customer Centricity

CRM Book Introduction – Where is my Ketchup

“Where is my Ketchup” is a book with outstanding messages on Management Principles and Customer Services in particular (Authors: Cyrus M Gonda and Kalim Khan, Published By: Embassy Books, Mumbai, India). It has an interesting storyline and looks at the concept of customer service from the viewpoint of both the customer as well as the … Continue reading CRM Book Introduction – Where is my Ketchup