CRM Deployment: Big Bang Or Phased?

Typically, a CRM Implementation affects a major chunk of an organization's employee base. Hence, a good user adoption is necessary for the overall success of the initiative, in case users react negatively to the newly-launched CRM System, this poor start may affect the whole show. So, more and more companies are asking this question: 'Should … Continue reading CRM Deployment: Big Bang Or Phased?

Software Satisfaction Awards 2011 (SSA11)

Software Satisfaction Awards are now in their sixth year and have organized software industry’s most coveted awards. The SSA is voted on by actual users of software rather than a panel of judges and the deadline for user votes being 5pm on the 20th June, 2011. The Software Satisfaction Awards 2011 would culminate in an … Continue reading Software Satisfaction Awards 2011 (SSA11)

Social CRM a ‘Hot’ buzzword in 2011

Companies are increasingly taking the help of social media tools for marketing. Social networking is gaining importance as it can help to easily communicate, share information, and form new communities online. One of the hot selling concepts in CRM space is Social CRM and the interest in Social CRM applications continues to grow. According to … Continue reading Social CRM a ‘Hot’ buzzword in 2011