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CRMIT Solutions is a leader in transforming businesses with cloud based Customer Experience (CX) solutions on sales, service, marketing & social cloud. Recognized amongst CIOReveiw’s "20 Most Promising Cloud Computing Companies”

Innovative Newsletter

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Recently I got an Email Newsletter which had this subject line : “What To Do With Your Riches From The Facebook IPO?”

Obviously, I am not going to get any riches from the Facebook IPO, so I got curious who is writing to me with such a SPAMish, yet cheeky subject line. I started reading this mail immediately (Very rare, for a mass distributed mail!).

The mail was as interesting as the subject line. It went like this : (Edited slightly, to skip some unnecessary details)

Hello,

As you may know, there are over a few thousand new millionaires in the Bay Area this afternoon. You may want a few ways to spend that cool million that may have just landed in your lap.

Here’s my advice on things you can do with your newfound nest-egg:

1. Open a Jazzercise studio

2. Take a few hundred friends on the Kiss Kruise

4. Get a butler for the next 15 years

5. Buy a medium-sized island

9. Purchase 4 Manhattan parking spots

10. Call my financial advisor to turn it into a cool 1.1 million.

Regards,
Adam

P.S. Just in case you didn’t make a windfall in this IPO, feel free to grab yourself a no-cost 30-day trial silver membership in our Community so you don’t miss the next big thing in social CRM.

Brilliant mail. Puts things in the right perspective, in a humor filled style and sticks immediately:

  • The mail talks about something real, recent and big. You would have read about Facebook IPO somewhere or heard about it in the news. So you would immediately connect with this mail
  • Those ideas are super fun (and real, I assume)
  • Unlike other SPAM mails, this mail may be ‘real’ for few people, if they were associated with Facebook in its early days and got some shares
  • So, what if you are not one of those lucky fellows? No problem, join our Social CRM community and you will make millions in the next big IPO, because we are going to teach you how to spot such good eggs early
  • If the same message is presented without all this additional drama, it would have become a routine text and ignored, most likely

Once again, let me use the ‘Brilliant’ word here. This is as personal and effective a mass circulated newsletter can get. Love it!

Naga Chokkanathan

Director, Presales & Innovation, CRMIT

PS: The mail was from Author of “The Social Customer”, Adam Metz on behalf of his company Metz Consulting. Well done team!

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