Beware Of Inactive Inboxes

We have a curious problem in our apartment, Not something which can be resolved by calling a plumber or electrician. There are 8 flats in this apartment and we have a small association of owners. We meet once in a while and discuss things such as maintenance fee, current issues, possible solutions etc., In paper, … Continue reading Beware Of Inactive Inboxes

Understanding Service Delivery Gaps

The earlier article on Excelling in Service Quality would have helped you to identify the five elements of service quality (Reliability, Assurance, Tangibles, Empathy, Responsiveness) that you have to focus on to exceed your customer satisfaction. But what is more interesting to understand is to know what creates the Gap between the perceived levels of … Continue reading Understanding Service Delivery Gaps

Oracle CRM On Demand For Travel Industry : Part 1

Today’s increasingly competitive travel industry caters to different types of tourism needs, but actually, identifying, developing and retaining high value customers has become increasingly difficult for entrepreneurs. Refining customer needs and building customized value proposals is not the only strategic move for businesses to survive this competition, but you also need something very reliable to … Continue reading Oracle CRM On Demand For Travel Industry : Part 1

What To Monitor In A Tweet?

One out of every three Twitter users talk about brands in their tweets and that’s a fact. This is a good way to keep an eye on your brand. A tweet may look very small and even insignificant, but actually there are so many things that you can monitor in a single tweet. There is … Continue reading What To Monitor In A Tweet?

Measuring Customer Satisfaction

When it comes to building business, adding new customers to the pipeline is not the only crucial aspect that should be taken into account, retaining existing customers is equally important. Customer satisfaction actually works like an interpreter for envisaging customer retention, loyalty and product repurchase. So, in an organization, a CRM system is the best … Continue reading Measuring Customer Satisfaction

Excelling in Service Quality

It is a dream of every services organization right from coffee shop to hi-tech professional services organization to excel in service quality. It is easier said than done. Measuring service quality is lot more difficult than measuring product performance due to many factors. Some of the key factors that differentiate service quality among service providers … Continue reading Excelling in Service Quality

Clarity In Communication

Saw a newspaper advertisement for a general insurance service, with the following text prominently displayed: No Claim Bonus Of course, people in the insurance industry / those who bought insurance / made claims earlier will immediately understand this as: If you don't make any claims in the policy period, you get a bonus However, assuming … Continue reading Clarity In Communication

Current Job Openings in CRMIT

Being a fast growing market leader in CRM space and a great place to work, CRMIT has always been providing great opportunities and career prospects to ambitious people. It just expects people walking to the interviews to be really aware of the expectation and have enough motivation to join the company. We have listed the … Continue reading Current Job Openings in CRMIT

User Experience Of Oracle Fusion CRM

One of the major attractions (and useful features) of Oracle Fusion CRM is, its User Experience. The entire user pages are split into multiple areas such as: Global Area (Common Tools and Services) Regional Area (Specific Tools) Local Area (Transactions, Information, Actions) Contextual Area (Additional Information on what we are doing) For example, let us … Continue reading User Experience Of Oracle Fusion CRM