Facebook, is a social networking site used extensively for sharing photos, and they until recently were planning to create their own photo filters to compete with rivals Instagram head -on. They had such a huge fan following that they selected to acquire the company instead.
Instagram will still operate as a detached platform allowing users to share their content on other social networking sites. Facebook’s priority is to make the app and brand known to all its users so that they appreciate it.
In case of brands already familiar with Facebook and update photos regularly will just have to create an Instagram account so that they can make use of it in future. The publicity Instagram has received after the acquisition shows that their customers are increasing by the day. The acquisition also allows brands to reach customers who otherwise could not have dreamt of it.
The ease with which Facebook tags people and brands in photos is something that Instagram is lacking. If Facebook can make tagging easier for Instagram app it will bring in a lot more customers. Brands can leverage this advantage to personally connect with their customers and brand ambassadors.
If Facebook can learn from Instagram’s user behavior based on what photos were liked and disliked they can use this information to make content relevant to their customers. Furthermore, what is it your brand is doing to connect with Instagram users and how is it that you integrate your existing content.
This acquisition gives the users of both Facebook and Integram the liberty to use each other’s networks for the time being.Instagram and Facebook are already integrated nicely, and this deal promises that users won’t have to join Facebook or Instagram to use the other.
The reason why Facebook invested as much as twice the price quoted by Integram to buy it has raised serious doubts about its interests. The reason behind Facebook’s acquisition is for integrating the two-Instagram’s services and the biggest social networking site.
People love Facebook as well as Instagram. Instagram users use Instagram to make friends based on the photos shared. It is no surprise that the top management of both companies would like to integrate the two platforms. The best is yet to come for mobile photos and this acquisition is a positive step in the right direction.
In spite of everything Instagram succeded where Facebook could not. Viral growth on the mobile was where Instagram succeeded. If the users of both these brands can cash in on each other’s successes, it would mean a better place for mobile phone photo sharing as well as social networking.
P. M. Neeraj Kushalappa