7 Reasons Why You Need To Embrace Social Media, For Selling

From Gleanster’s Whitepaper (http://www.sugarcrm.com/sites/default/files/whitepapers/Gleanster-Deep-Dive.pdf )

1. Adding Value

2. Identifying Key Influencers, Building Relationships

3. Earning a conversation

4. Actively Monitoring Behavior

5. Having a presence on Social Media Channels

6. Establishing a Social Media Policy for Sales

7. Considering the Customer Experience

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