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CRMIT Solutions is a leader in transforming businesses with cloud based Customer Experience (CX) solutions on sales, service, marketing & social cloud. Recognized amongst CIOReveiw’s "20 Most Promising Cloud Computing Companies”


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40 of the top 40 hi-tech companies run Oracle’s Powerful and Affordable Customer Experience (CX) Solutions

In an hi-tech industry in which product portfolios and customer environments grow more complex every day, delivering effective and differentiated customer service—without obtaining a larger budget for staffing and infrastructure—is easier said than done.

Oracle has significant domain expertise to understand hi-tech customers’ specific needs and address their challenges across segments like semiconductors, original equipment manufacturers (OEMs), consumer electronics, high-tech distributors and software vendors.

Built around best-in-class CRM, commerce and industry solutions, Oracle provides powerful, affordable hi-tech industry specialized CX cloud solutions that have been proven to help high-tech institutions cut costs, while delivering consistent cross-channel customer support.

Oracle Cloud Solutions combines sales, marketing, web and social experiences with innovative features like embedded analytics, built-in social capabilities, and unparalleled usability. From aligning your business needs to an end-to-end strategy for transforming your enterprise and connecting every engagement of your customer, Oracle has the most complete integrated accelerated solutions and the world-class experience to achieve total Cloud freedom for mission critical customer experience delivery.

Oracle´s CX connects every engagement of your customer

Oracle´s CX connects every engagement of your customer

Oracle CX solutions address the complexity of the high-technology marketplace with superior analytics-driven marketing segmentation, online support, innovative marketing campaigns, rapid implementation for lowest TCO, cross-channel support  and real-time information for improving operational control, supply-chain and sales-channel visibility. High-tech organizations can deliver accurate and consistent answers across online, contact center and social channels—so they can boost service levels and their bottom line

Oracle is indeed a leader in hi-tech segment as 40 of the top 40 high-technology companies, 8 of the top 10 electronic manufacturing services companies, 14 of the top 25 high-technology distributors, 8 of the top 10 semiconductor companies and 30 of the top 30 electronic OEMs run Oracle applications and technology,

Robustness, reliability, precision, cost efficiency and excellent customer experience are important parameters for Hi Tech industries and Oracle accelerated cloud solutions for hi-tech industry help to achieve these.

Join the many successful high technology companies that drive growth by relying on Oracle solutions. To explore more about Oracle Customer Successes stories and white papers click http://www.crmit.com/emailer/hi_tech_manufacture_industries.html

About CRMIT Solutions
CRMIT Solutions is a pioneer in delivering software as a service-based customer experience (CX) consulting and solutions. With more than 200+ certified customer relationship management (CRM) consultants and more than 175+ successful CRM deployments globally, CRMIT Solutions offers a range of CRM++ applications for accelerated deployments including various rapid implementation and migration utilities for Oracle® Sales Cloud (including Oracle CRM On Demand, Oracle Fusion Customer Relationship Management, and Oracle Eloqua solutions), Oracle® Social Cloud, and Oracle® RightNow Cloud Service. For more information about CRMIT Solutions, visit: www.crmit.com

Deepti Sharma
Marcom, CRMIT Solutions


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One Slice Marketing

Our neighborhood photo studio seems to be crowded always. Even in this age of digital photography. I went there for some lamination work; while I was waiting, two young people walked in. One of them wanted a passport size photo for some job application.
‘Sure sir’, the studio staff showed a sheet on the wall, ‘Which package you want?’

They looked at the sheet. It announced various packages for passport size photo prints, cheapest of them was ’12 prints for 70 rupees.’ ‘But, I just want one print.’ ‘I understand Sir, but we can’t make a single print. The special sheet we use can be used to print a minimum of 12 photos at one go. So you need to buy at least 12 prints’ the staff explained, ‘may be, you can use it for other applications?’‘I am not sure. I can use 3 or 4 may be. All other prints will be wasted for sure. Can you please give me just 6 prints for 35 Rupees?’ ‘Sorry sir, In that case, I will have to use only half of the expensive printing sheet, wasting the other half.’

Those two friends were clearly disappointed. They were discussing if they should spend extra and go for twelve prints knowing very well that most of them will be wasted. They even debated if they should search their room for some older pictures.’ At this point, the studio person intervened and suggested, ‘Sir, I will change the same package slightly. I will click both your pictures and give 6 prints each. That way you can just pay 35 rupees each and make best use of your prints; I also won’t be wasting half of the printing paper.’

‘Excellent!’ Both of them readily agreed and went ahead with the click. I could see that they really appreciated the studio person understanding their pain points and creating a customized package.

It may sound like a sudden thought that flashed in that studio staff’s brain. But in reality, he might have thought of such creative, unusual packages to handle unique scenarios. He just targeted the right customized product to the right customer.

This is a very simple and effective example of one slice marketing. It means, targeting a very slim market: one customer!

Previous generation marketing focused on a group of customers with similar characteristics. This aligned very well with the standard products and services. But this won’t be very effective today, where each customer is different. Each one wants to customize the product their way, as we discussed in previous part of this article.

What if you save them the time and energy in customization? Why not pre-customize your product as per the customer’s unique needs and surprise them? This will automatically increase your chances of winning that customer!

But this can only be done by knowing more about your customer, their likes, dislikes, pain points, what excites them and more… In short, understanding them well.

This is called enriching your customer database. We will discuss it in the next part of this article.

Naga Chokkanathan
Senior Director, CRMIT Solutions

Originally posted on: http://www.entrepreneurswebsite.com/2013/11/11/one-slice-marketing/

About CRMIT Solutions
CRMIT Solutions is a pioneer in delivering software as a service-based customer experience (CX) consulting and solutions. With more than 200+ certified customer relationship management (CRM) consultants and more than 175+ successful CRM deployments globally, CRMIT Solutions offers a range of CRM++ applications for accelerated deployments including various rapid implementation and migration utilities for Oracle® Sales Cloud (including Oracle CRM On Demand, Oracle Fusion Customer Relationship Management, and Oracle Eloqua solutions), Oracle® Social Cloud, and Oracle® RightNow Cloud Service. For more information about CRMIT Solutions, visit www.crmit.com

About CRM++
CRM++ is a suite of native customer experience (CX) solutions by CRMIT Solutions for Oracle® Sales Cloud (including Oracle CRM On Demand, Oracle Fusion Customer Relationship Management, and Oracle Eloqua solutions), Oracle® Social Cloud, and Oracle® RightNow Cloud Service. With over 3000+ users, the CRM++ framework helps extend the customer experience (CX) and the power of customer relations management(CRM) features including Email WorkBench, Self Service Portal, Mobile CRM, Social CRM and Computer Telephony Integration.


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Digital Body Language – A Modern Marketing Toolset which combines Digital, Mobile and Social

To succeed in the current economic sensitive business climate, smart businesses are adopting and realizing that the next frontier is to read and respond to the “Digital Body Language” of their prospects. Consumers leave a digital fingerprint through the plethora of touch points available today such as web, search, social media, kiosk, mobile and In-store devices. With these touch points, consumers are empowered to engage with and opt into the information that they want.

Assess customer's Digital Body language with Eloqua

Customer journey

The companies need to harness this digital information to understand customers, personalize/customize messages, and enable more effective campaigns and engagements to provide the right message to the right person at the right time for superior customer experience service.

Eloqua for leveraging the Digital Body Language to Customize Consumer Interactions

Oracle Eloqua introduced a range of new capabilities well structured with high defined business processes and best practices to increase customer engagement, drive better customer experiences, track and share business results

Increase customer experinece with Oracle EloquaTo understand each buyer’s demographics, behaviors, and influencers, Oracle Eloqua tracks the digital body language of the potential buyers across all channels like web, social and mobile; automate multichannel marketing campaigns, deliver qualified buyers to sales channels, and perform other core marketing tasks.

Oracle Eloqua also announced new enhancements – Oracle Eloqua Profiler, which creates a universal customer profile (a more-complete customer record that incorporates a customer’s digital body language) for providing more detailed information to the sales team on opportunities and Eloqua AppCloud for other functionalities. Also integration between Oracle Eloqua and Oracle Social Relationship Management has made tracking of the social media activity easier and brings an entirely new dimension to customer profiles.

Oracle CX connects every engagement your customer has with your brand

Oracle Eloqua connects every engagement your customer has with your brand

All the above new enhancements and features to Eloqua definitely provide exhaustive details for the customer’s Digital Body Language which will certainly help organizations of all sizes and from across all industries leverage technology to build digital assets, and track any customer activity from all channels and interactions across digital, social, and mobile channels, improve targeting, engagement, conversions, improve the quality of sales leads, realize the highest return on marketing investment, and increase customer loyalty.

CRMIT CX SolutionsCRMIT Solutions (Oracle Platinum Partner), a pioneer in delivering SaaS based Customer Experience consulting & solutions including CX extensions for accelerated deployments and migrations is indeed glad to partner with Oracle Eloqua, a leader in marketing automation.