High-Tech companies should be the leader in transforming the user’s experience in the digital world
High-Tech companies are the front runners who always trying to create innovative products, services/ softwares, provide a platform to enhance and enrich human’s life by connecting men and machines. But there is a big white space for these companies in making their products more user friendly, easy to use for the general customers. Steve Jobs’ vision of computers to every household is only real because of its usability and ability to connect and share the application usage.
A consumer should be able to use the high tech product/ services without any handbook – that’s the most expected – after all no one taught anyone how to use Facebook or Twitter or an iPod. When there is a need of demonstration of how the product works, it has to be conveyed in a way or means that is closest to everyone and easily understandable. A simple 3 minute video can do wonders than a product guide of 100 pages. Visual medium is the powerful communication to enrich user engagement with the most desirable proven story telling way (as long as it is not too elongated or boring).
Reference – Betaout.com
Gamification is one another way in keeping the user engaged and it should be used in a more intuitive and innovative way to create a difference. They shall build an app which has all menu of videos that provides the information on how to use or troubleshoot the product.
Reference – Gigya Implementations
If High-Tech companies adopt and find innovative way of connecting with users, the experience shall always be considered as benchmark for other industry solution providers which ultimately drive the user experience to the next level.
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Inputs from
Suresh Ponniah
Principal Business Consultant –Industry CRM & CX Solutions.
CRMIT Solutions
