Whats there for Today’s Citizen from The Internet of Things and Big Data?

Internet of Things, such as sensors and network technology, is changing company processes and consumer interactions - and even entire business models. More objects are becoming embedded with sensors and gaining the ability to communicate. The resulting information networks promise to create new business models, improve business processes, and reduce costs and risks. Internet of … Continue reading Whats there for Today’s Citizen from The Internet of Things and Big Data?

Innovating to Support CX and Student Experience with Oracle CX Cloud Solutions

Current technology have changed the way higher education industry works, the way education institute manage and engage students are changing. Institutions interact with students at different stage, level and with different objective. The entire student life cycle across different stages required dedicated strategy and focus. It could all start with Marketing and Communication, where institutions … Continue reading Innovating to Support CX and Student Experience with Oracle CX Cloud Solutions

Platform as a Service (PaaS) to be adopted by 72% of companies by 2017

Platform as a Service (PaaS) Platform as a Service (PaaS) is a standardized, shared and elastically scalable application development and deployment platform delivered as a service over cloud for anyone to access and use  it from anywhere. The platform typically includes a database and middleware, as well as development, management, security and integration capabilities, all … Continue reading Platform as a Service (PaaS) to be adopted by 72% of companies by 2017

Delivering on Customer Experience and Digital Engagement in Insurance Industry

    Insurance is one of the industries with low number of customer touch points. But the business process and the possibilities are so complex, each touch point is a potential nightmare, or a potential opportunity. Customer experience for an insurance prospect starts with translating their requirements into the right insurance product. Many times prospects … Continue reading Delivering on Customer Experience and Digital Engagement in Insurance Industry

Orchestration Across the Ecosystem to Drive Omnichannel Marketing Success

  Multichannel was a cool thing to do. And then, it got complex. This is because new channels are getting added almost every day. They are in control of different players. It will take some time for these to mature (or fall off) and a common standard appears where all these can be reliably understood, … Continue reading Orchestration Across the Ecosystem to Drive Omnichannel Marketing Success

Customer Experience – Are You Measuring?

It is a no brainer and almost common sense that achieving great customer experience (CX) should be an important element of your business strategy. Also, it does not take much to convince people that investing in CX would give you a lot more insights that help one take better decisions. An Oracle Survey found that … Continue reading Customer Experience – Are You Measuring?