Stop Traditional Marketing…. It’s time for Modern Marketing! #oow14

Once upon time... Huh! don't worry am not going to tell a long story. It's my anecdote. We have a lots of unintelligible data. For e.g, so many people are visiting Landing pages but don't know, from which source they are coming? we are equally spending money across all the networks(Social Media, Google Adwords, Webinars, … Continue reading Stop Traditional Marketing…. It’s time for Modern Marketing! #oow14

How to Best Utilize Oracle Sales Cloud Analytics ?

Oracle Sales Cloud has prebuilt dashboards tailored for all sales roles. Sales Analytics allows users to track Pipeline Strength, Actuals against Quota and Sales Team Performance in a single view. Dashboard reports allow users to navigate from a summary view to more detailed report and users could even further drill down to record level information. … Continue reading How to Best Utilize Oracle Sales Cloud Analytics ?

Oracle Service Cloud Cross-Channel Contact Center Overview and Roadmap

  Let’s start with channel, today we got numerous channels i.e. voice, emails, web, fax, texts and many more including social media and to be very honest out of these, web and social media are very hot right now and gaining popularity. Yes it would be absolutely right to say that we are dealing with … Continue reading Oracle Service Cloud Cross-Channel Contact Center Overview and Roadmap

Can Oracle Service Cloud cope up with the modern customer service needs?

  Customer Service is one of the areas that is rapidly changing and companies are thriving to cope up with the customer needs. Day by Day, every company is trying to setup a benchmark for their customer service but realizing after a moment that the expectation has already gone up - the best analogy is … Continue reading Can Oracle Service Cloud cope up with the modern customer service needs?

The Future of Oracle CRM On Demand: Roadmap and Strategy for Continuous Innovation

The future of Oracle CRM On Demand: Oracle CRM on Demand or simply OCOD, is presently 26 releases old. This and few of the releases in the recent past indicates the commitment Oracle has towards this product. Also, it has brought in sigh of relief among Oracle’s customers and partners who otherwise thought that the … Continue reading The Future of Oracle CRM On Demand: Roadmap and Strategy for Continuous Innovation

Driving Sales by Leveraging Analytics with Oracle Sales Cloud

So what does it take to give an accurate forecasting? For an organization, it’s important that the sales rep achieve their numbers (the one they predicted). It’s known fact that underachieving is dangerous. It is equally true, though may not be agreed upon that overachieving (with higher margin) is equally dangerous. Though we can applaud, … Continue reading Driving Sales by Leveraging Analytics with Oracle Sales Cloud

Successes of Unified Brand Engagement

Recently we started building a mobile application for one of our CX clients. During requirements gathering face, we asked for their brand guidelines in terms of user experience. Our customer was surprised. Their response was ‘you are the mobile experience experts, you should be able to design this based on your previous experience, how can … Continue reading Successes of Unified Brand Engagement