It is very much agreed upon by most businesses that Mobile is where the future business lies. Talking about Mobile devices, names such as Google, Apple, Microsoft are quiet synonyms. Thanks to their ever popular Operating Systems (OS) and insanely growing applications at their respective app stores.
In the recent years, one other name that has made its way in the mobile world is Oracle. Yes you read it right, Oracle it is. It may come as a surprise to some but Oracle had it in them for almost half a decade.
Ever since they introduced their now famous development framework, Application Development Framework (ADF), they seem to have set their sight on Mobile platform.
Oracle’s ADF Mobile is their framework, part of Fusion Architecture that would, in future, make all of their Fusion based Applications mobile enabled.
In their own words “Oracle ADF Mobile enables developers to build and extend enterprise applications for iOS and Android from a single code base. Based on a hybrid mobile architecture, ADF Mobile supports access to native device services, enables offline applications and protects enterprise investments from future technology shifts.”
It seem that Oracle’s investment in making all of their enterprise applications mobile enabled is to answer that one big question “Why can’t I get important data when I am on the move?”.
Especially in CRM world, imagine Sales Reps having their customer data handy on their mobile devices and for Sales Manager, to be able to track their Field Reps Geo location for increased transparency.
Two of Oracle’s prominent CRM products on Cloud, Oracle CRMOD and Oracle Sales Cloud are already mobile aware. One can use them on the mobile device with the same ease and UX as on their desktops.
One of the interesting features worth waiting for is the Offline/Online capabilities. It is said that business users can use the application in the offline mode and synchronize their data once they are online.
It is also learnt that Oracle CRMOD, presently in its Release 26, is being upgraded to have some exciting new services on Restful APIs to make integration of custom app on mobile devices possible.
When discussing about CRM space, it is unfair to not mention Sales Force and their new Sales Force1 mobile platform.
Salesforce seem to have taken the fierce competition well, this new platform of their seems quiet naïve as yet but is progressing well with each release
Presently it seem Oracle is ahead of the game with their Disconnected Behaviors, Security options capabilities already enabled in some of their fusion applications.
There are serious comparisons being made between to 2 platforms and only time will tell who would emerge winner. But one thing is certain, businesses now can look forward to being mobile empowered and see their businesses serve their customer better.
About CRMIT Solutions:
CRMIT Solutions has achieved Oracle PartnerNetwork (OPN) Specialized status for Oracle CRM On Demand.
“This Specialization reinforces our capabilities, dedication and commitment to Oracle CRM On Demand. Having completed over 100 customer implementations across numerous verticals using our CRM++ applications for CRM On Demand, we have been able to help bring business value to our customers. Our expertise has helped us become a virtual extension to the Oracle sales and technical teams”says Vinod Reddy, CEO, CRMIT Solutions
CRMIT Solutions is committed to provide customers with the best service in the industry. Everything we do – every order, every delivery, every service, every offering – centers on the satisfaction of our customers, and making them more efficient at what they do.
Deepak H Andeli
Business Consultant-CX/CRM Industry Solutions