Let’s start with channel, today we got numerous channels i.e. voice, emails, web, fax, texts and many more including social media and to be very honest out of these, web and social media are very hot right now and gaining popularity.
Yes it would be absolutely right to say that we are dealing with a multi-channel platform and we need multiple channels everywhere because technology has made us sluggish, at least I have been acting lethargic lately.
I remember one day I made a call to a customer support centre and next day I’m so lazy that I want to contact them without opening another tab in my browser’s window. And then I just always end up going to company’s Facebook fan page and write my complaint or service request number and try to know the status. Don’t you think it would be easier for the customer if all of this was connected? I should be able to contact the company any way I prefer and when that happens you have a good customer experience and yes I do share it with my friends too.
I think Oracle Service Cloud has done an extravagant job in making it so elementary by providing a complete view of the whole situation at one place and in result it made it so easier for contact center agents with the help of simplified screens and unified workspaces. All they have to do is open a Contact or a Service Request and the whole story is right in front of their screen regardless what channel customer has used to contact the company.
We can use the same approach with the cross channels, For example I open a company’s website and try to access its knowledgebase first and on spur of moment a pop up opens and a Virtual Assistant assists me based on the dialog design and some model questions. But that’s not it, it doesn’t end here, then it has an ability of routing me to a live chat agent based on the inputs given by me before commencing the chat.
The point I’m trying to make here is that ‘Customers oft-times cross channel boundaries and it’s unpredictable and uncertain’ and application like Oracle Service Cloud gives you a flawless platform to give your customer an admirable experience, after all it is all about Customer Experience. No matter what channel it is, let it be web, e-mails, chat, Facebook, twitter or voice, Oracle Service cloud is your ‘one stop shop’.
It just didn’t help customers I think it was transformative for agents too. It has never been easier for agents before, routing the right requests to right agents, all the information on the same window. What more you could ask for. It has significantly helped agents in reducing the response time and that ensures customer satisfaction and retention.
About CRMIT Solutions:
CRMIT Solutions has achieves Oracle PartnerNetwork Specialization for Oracle Service Cloud – Oracle Recognizes CRMIT for Expertise in Implementing Innovative and Value-Added Solutions to Oracle Service Cloud for a unified cross-channel (web, social and contact centre) service solution that matter most in the customer’s journey.
CRMIT is are committed to provide customers with the best service in the industry. Everything we do – every order, every delivery, every service, every offering – centers on the satisfaction of our customers, and making them more efficient at what they do.
Business Consultant –Industry CRM & CX Solutions