Smart Phones for Smarter CRM

M-PESA, a phone based money transfer and micro-financing service is said to have had pro-found impact on Kenyan households to manage their money. In a country where only 1 percent Kenyans has a landline, this smart cell phone based service has changed the life of 70 percent population. As per Bill and Melinda Gates Foundation … Continue reading Smart Phones for Smarter CRM

The Modern Customer

A few weeks back I received a call from an advocate’s office asking me to visit the court with regards to a civil case filed against me. This took me by surprise and when asked for more details, the caller did not provide any or did not have any. On further investigation, I found that … Continue reading The Modern Customer

Oracle Sales Cloud – Best Practice Data Model for Accounts, Contacts & Activities

Through releases 8 and 9, Oracle Sales Cloud started to standardize its data model around Accounts, Contacts and Activities. Accounts Previously “Customers” object included both organizations and individuals to whom we sold. Organizations were called Customers and Individuals were called Consumers. But from R8, Organizations and Individuals are separated and are now called Accounts and … Continue reading Oracle Sales Cloud – Best Practice Data Model for Accounts, Contacts & Activities