Lead-to-Quote-to-Cash: Inefficiencies and Remedies

From the moment a lead lands in the CRM system, till it gets converted to dollars, there is an interesting (and sometimes long) cycle. Different players get involved, with different motivations, which have the potential to make it a very inefficient process. However, this can be addressed by understanding various inefficiencies that can come up, … Continue reading Lead-to-Quote-to-Cash: Inefficiencies and Remedies