Salesforce World Tour 2018 took Sydney by storm on March 6 at the International Convention Centre. The event was jam-packed with learnings, insights, product demos. This event attracted more than 11,000 attendees keen to see how customers, partners & trailblazers are leveraging their Salesforce Platform to create connected customer experiences, learn new skills, innovate at their companies, and shape the future.
Some of Australia’s and the world’s biggest brands shared their customer transformation stories, including AMP, Adidas, 21st Century Fox, DTA, Telstra, Volkswagen, Mercer and more.
The day exhibited some exciting new products, key problems businesses are having were addressed through Keynotes, breakouts and demos for sales, service, marketing, admin, IT and development.
CRMIT Solutions, as a proud sponsor of the event, discovered new opportunities and met Trailblazers community, inspiring leaders and pioneers from the industry. Team CRMIT attracted many visitors and showcased some enterprise grade research and innovation initiatives like Enterprise Incubation Lab, Cognitive Sales and Predictive Lead Management. While Salesforce is shaping the future with fourth industrial revolution, CRMIT is also adding value as a preferred customer success partner.
Here are 3 key takeaways complied from the event –
Einstein shares biggest pie
Einstein Analytics and its impressive ease of use and speed garnered loads of attention as a part of the fourth industrial revolution. myEinstein empowers users to build AI-powered apps with clicks, not code, automates the model building, predict lead scoring process with Prediction Builder and create bots. Using natural language processing, Einstein Bots can communicate with customers, freeing up customer service agents to focus on more complex inquiries. Recently Adidas have implemented the Einstein Bot on their website.
Digital Marketing transformed to intelligent marketing
According to Jon Suarez Davis, CSO, Marketing cloud, Salesforce is focusing on driving customer success with intelligent marketing instead of digital marketing. It starts with knowing everything about your customer integrating data from silos and peripheral systems and automate data enrichment. Followed by this an organization should also focus on engaging their customer at every stage of their journey. With Artificial Intelligence(AI) driven Journey Builder, you can deliver cross-channel personalized experiences, intelligent segmentation and track entire journey of your customer.
Strategic roadmap with Google
Salesforce partnered with Google to deliver smarter marketing and customer engagement. You will be able to seamlessly connect sales, marketing and advertising data across Salesforce Sales Cloud, Salesforce Marketing Cloud and Google Analytics 360. You can also surface powerful customer intelligence seamlessly between G Suite, Salesforce Lightning, Quip, Gmail, Hangouts Meet, Google Calendar, Drive, Docs and Sheets.
According to Salesforce, 59% of the organizations lacking connections with the fourth industrial revolution. Salesforce envisioned to achieve an incredible opportunity which is going to impact $859B GDP globally and $29B GDP in Australia. Salesforce also buzzing the hive with latest innovations including myTrailhead, myEinstein, mySalesforce, myLightning and myIOT.