Next Gen Sales with Predictive Product Prescriptions & Cognitive Learning

In a highly competitive marketplace, most of the companies are facing decreased revenue and customer attrition. As the world is shifting to artificial intelligence, companies are also looking forward to how they can use AI to the fullest. More than 30 percent of companies are expected to pursue advanced analytics and cognitive computing to stay … Continue reading Next Gen Sales with Predictive Product Prescriptions & Cognitive Learning

Key Measures of Marketing Success

As a modern marketer and strategic decision maker, you would always be looking for measuring your success with respect to your campaign objectives. Not every campaign directly leads to dollars and cents. Some campaigns raise awareness of your brand, while others might bring visitors to your blog – both help increase profits in the long … Continue reading Key Measures of Marketing Success

5 Key Takeaways From Dreamforce’18

When it comes to the world's biggest, busiest SaaS conference, Salesforce makes it mark with 4 days of inspiration, innovation, learning, fun, and giveaways. More than 170,000 attendees from 83 countries descended on San Francisco this week to attend the annual Salesforce Dreamforce conference. The firm used the conference to unveil a multitude of new … Continue reading 5 Key Takeaways From Dreamforce’18