Blog

Transforming Business Processes for Agile Decision Making

January 16, 2024

In today's rapidly evolving business landscape, the ability to make swift, informed decisions is the linchpin of success. This blog post explores the pivotal role of decision science in fostering agile decision-making processes that propel...

Dreamforce 2023 Day 1 Update – AI is the Future

September 13, 2023

Salesforce's annual Dreamforce conference kicked off on September 12, an event that’s always a highlight of the B2B technology calendar. Let’s recap what happened on day 1 at the Moscone Center in San Francisco. Salesforce...

Salesforce Einstein GPT The Future of Sales

September 1, 2023

Salesforce coming together with AI-powered GPT (Generative Pre-trained Transformer), was an inevitable union. Salesforce GPT is helping organizations across industries enhance customer engagement, streamline processes, and make data-driven decisions. Salesforce GPT can produce contextual text...

Significance of ‘Time-to-Value’ for Customer360 in Salesforce

August 30, 2023

In today's rapidly evolving business landscape, organizations are continuously striving to harness the power of data to drive better customer experiences and business outcomes. Amidst this pursuit, the concept of 'time-to-value' has gained substantial prominence,...

Deliver customer magic using Salesforce Data Cloud

May 8, 2023

In an increasingly digital-first customer world, customers expect personalized, fast, and seamlessly interconnected experiences with companies. In order to provide such intimate experiences to customers and grow trusted customer relationships, marketers need to use tools...

The Future of Care Coordination & Healthcare Payers

March 28, 2023

In today's healthcare landscape, payers are tasked with not only providing coverage but also coordinating care for their members. Coordinating care involves managing multiple providers, ensuring that members receive the right care at the right...