The way customers buy has changed. It doesn’t matter which product or service you sell, your customers have changed their expectations and purchase process already. Whether you are prepared for it or not, they expect you to interact in a different level when making any sales communications. For example, when a sales person speaks … Continue reading Why Oracle Sales Cloud?
See it as an IT revolution or the Mobile one, the way people communicate and make decision has changed so is the need to change to the sales process. Even though the Sale Goal remains the same, which could be build your pipeline, achieve your targets, but the way we need to do it today … Continue reading Oracle Sales Cloud: Increase Sales with Team Collaboration and Social Selling
Marketing budget, leads generated, deals closed, sales credits. These are the terms normally heard when we talk about Marketing & Sales teams and their contribution towards revenue generation. It’s very important to break down sales & marketing silos for a revenue generating business and co-existence. At times we see marketing complaining about low lead conversion … Continue reading Aligning Sales and Marketing with Oracle Eloqua and Oracle Sales Cloud
It is very much agreed upon by most businesses that Mobile is where the future business lies. Talking about Mobile devices, names such as Google, Apple, Microsoft are quiet synonyms. Thanks to their ever popular Operating Systems (OS) and insanely growing applications at their respective app stores. In the recent years, one other name that … Continue reading Amplify Performance with a Disconnected Mobile App for Oracle CRM On Demand
Enterprise products are going through many transformations in the way they are visualized, built, deployed and marketed. The marketing component is very important mainly because historically this industry was using a very traditional approach to marketing. There were personal, one to one tools which were used to approach leads, nurture them to the next … Continue reading Engaging Customer Communities for Insights to Drive Marketing Tech Procurement
Oracle CRM On Demand (CRMOD) Release 16 was my first encounter with a ready to use, complete End-to-End CRM application in a SaaS model, and its needless to say that I am biased towards it. However, the reasons are not just personal; the application now in its 26th release with a convincing roadmap up to … Continue reading Oracle CRM On Demand: Oracle has it covered?
Oracle CRM On Demand is a cloud based CRM solution designed to provide highly efficient business processes to sales, service and marketers. Its sophisticated configuration based approach allows business users to control system behavior, without relying on expensive integrations. Users can use standard objects such as Accounts, Contacts, Leads, Opportunities, Tasks, Appointments and Service Requests, … Continue reading Enhanced Customer Experience With Oracle CRM On Demand
Customer Experience is the customer's experience of your relationship with the product that is owned by the customer. CX is a noun. Of course CX is the essence of commerce. Absent CX, there is neither a maker nor a customer in the picture. CX is one's competitive differentiator in the market. Corporate performance in the … Continue reading How to Improve Your Customer Experience by Tracking and Measuring Key Goals ?
Instacart represents an evolutionary path for the retail industry. They do a good job bridging the two worlds in retail. Crowdsourcing is a dead end though. The technological path for retail is going back to its roots. Retail solves several problems for the consumer. It resolves time, finance, space and information problems of each customer to various … Continue reading Influencing Consumer Behavior with Retail and Consumer Insights
Of this there should be no question Financial services is intricate work. The quants are just riding the waves. Neither at the macro nor at the micro economy is there a dearth of demand for or supply of finance, money and cash. In the financial business to know your customer is to know, in real … Continue reading Delivering an Extended Customer View to Transform Financial Services Engagement