Guest Post : AmEXperience

There are three organizations I can happily write books on: American Express, Nordstrom and Apple. Amex first. I started using American Express (Amex) credit card in 2002 and since then, their services have always made my experience better. But there are few instances that are worth sharing. Episode 1: I purchased an Apple mouse with … Continue reading Guest Post : AmEXperience

CEM : Customer Experience Management

Yesterday I had a casual lunch conversation with one of my colleagues and the topic of "Online Purchases" came up. He quoted a particular website and said "Their website is good, but the way they run their buses, it is horrible to say the least!" I was surprised, because to my knowledge that website doesn't … Continue reading CEM : Customer Experience Management

Sports and CRM

Sports & CRM Applications : This Works Great Don’t feel surprised if an organization suddenly seems much more familiar with your tastes and preferences. Yes, this is actually grabbing attention these days. Recently, a well-known professional baseball team from Boston deployed a Sports CRM app. It rolled out the application in luxury sales only, which … Continue reading Sports and CRM

What To Monitor In A Tweet?

One out of every three Twitter users talk about brands in their tweets and that’s a fact. This is a good way to keep an eye on your brand. A tweet may look very small and even insignificant, but actually there are so many things that you can monitor in a single tweet. There is … Continue reading What To Monitor In A Tweet?

Subtle Marketing

Today I was reading an eBook. It is released by a marketing company, specializing in Social Media. They have different monitoring tools to listen to what people are talking about you in various Social Channels, and act accordingly. However, this eBook had nothing to do with Monitoring. Instead the book talks about how Pinterest, the … Continue reading Subtle Marketing

Be careful when you buy content for your website

I saw this interesting picture today in web. It shows how two insurance companies which are competitors to each other are using the same picture in their website. It is a small mistake, but looks ugly from an end user point of view and affects your online image. (Image Courtesy: http://twitpic.com/8kzj03/full) This is an important tip … Continue reading Be careful when you buy content for your website