Clarity In Communication

Saw a newspaper advertisement for a general insurance service, with the following text prominently displayed: No Claim Bonus Of course, people in the insurance industry / those who bought insurance / made claims earlier will immediately understand this as: If you don't make any claims in the policy period, you get a bonus However, assuming … Continue reading Clarity In Communication

Innovative Newsletter

Recently I got an Email Newsletter which had this subject line : "What To Do With Your Riches From The Facebook IPO?" Obviously, I am not going to get any riches from the Facebook IPO, so I got curious who is writing to me with such a SPAMish, yet cheeky subject line. I started reading … Continue reading Innovative Newsletter

Launching mCRM for Android

mCRM from CRMIT takes you closer to your customer by bringing Oracle CRM On Demand data to your finger tips. Find what you need, when you need it by installing this application on your android smart phones/tablets. mCRM for Android enables your teams to work productively on the road by accessing the customer information anywhere, … Continue reading Launching mCRM for Android

More Leads = More Sales?

Does Generating More Leads Help With Better Sales Revenue? With the economy being so tough and buyers taking too long for making purchasing decisions, most businesses are becoming too concerned about selling products and services. And as per the generic approach, “More Leads = More Opportunities” people are busy populating the pipelines with leads, in … Continue reading More Leads = More Sales?

Oracle Fusion CRM : A Boom For Sales Performance Management

Oracle Fusion Customer Relationship Management (CRM), is boom for sales performance management, because of these main reasons: Sales planning, prospecting and productivity are the key challenges for a sales rep to increase their sales performance. Oracle Fusion CRM delivers these three areas for better results and revenues Sales information is configured on Role-based user experience … Continue reading Oracle Fusion CRM : A Boom For Sales Performance Management

SmartCon

Sugar CRM conducts a conference called SugarCon and they are promoting it heavily through various channels. Today I got an Email about this conference and found a curious announcement there: To be frank, there is nothing new in this scheme: All major conferences invite experts to present sessions It is quite common to ask them … Continue reading SmartCon

Twitter’s Self Service Advertising Platform & What it means for Social CRM

Buzz is that Twitter has launched a Self Service Advertising Platform for certain markets. We can expect it to go mainstream soon. For quite sometime, Twitter uses promoted tweets, promoted trends etc., to make money. But they were not as self-service as Google Ads or few other alternatives. Having a system where people can manage … Continue reading Twitter’s Self Service Advertising Platform & What it means for Social CRM