CRMIT wins a new customer for implementing the Web Service Survey Tool!

We are quite delighted to share the good news that CRMIT has won a prestigious project for implementing a new web service survey tool for a leading educational institution in the US. This is the second straight win for CRMIT after it has successfully implemented a project for one of the leading management institutions of … Continue reading CRMIT wins a new customer for implementing the Web Service Survey Tool!

5 CRM Case Studies From CRMIT

Five Case Studies from many of CRMIT 's successful CRM Implementation, in a delightful Infographic Format: 1. Manufacturing : http://www.flickr.com/photos/crmit/8073501134/in/photostream 2. Engineering : http://www.flickr.com/photos/crmit/8073501366/in/photostream/ 3. Insurance : http://www.flickr.com/photos/crmit/8073501528/in/photostream/ 4. Banking : http://www.flickr.com/photos/crmit/8073509363/in/photostream/ 5. Healthcare : http://www.flickr.com/photos/crmit/8073502158/in/photostream/

Guest Post : Managing Product Defects, via Exceptional Support

My sister wanted to buy a new refrigerator. I accompanied her to a local store as she wanted to get the feel for the design and physical dimensions before searching for the cheaper prices online. We approached a salesman in the store and detailed our requirements, he has started showing latest models and explained the … Continue reading Guest Post : Managing Product Defects, via Exceptional Support

CRM : Look beyond numbers

Few days back, I got a marketing call from my mobile service provider, they suggested a new bill plan for me. It was very attractive, lot of benefits when compared to my current plan, and the price was also reasonable (Rs 1000). So, I decided to shift to this new plan and gave them my … Continue reading CRM : Look beyond numbers

Is The Customer Always Right?

Couple of days back, I was in a restaurant having my breakfast, a divine combination of Idly and Sambar, Bangalore's most popular morning meal. While I was about to finish eating, I heard some loud noises. They were coming from the table behind me. I turned back and saw an angry customer shouting at his … Continue reading Is The Customer Always Right?

Guest Post : AmEXperience

There are three organizations I can happily write books on: American Express, Nordstrom and Apple. Amex first. I started using American Express (Amex) credit card in 2002 and since then, their services have always made my experience better. But there are few instances that are worth sharing. Episode 1: I purchased an Apple mouse with … Continue reading Guest Post : AmEXperience

Market Segmentation & Mass Emailing

In the last few months, I observe that Email Newsletters from Indian Brands are improving a lot, in terms of design / look and feel / quality of content etc., However, these mails are not targeted right / smart. Most of them (even the biggest brands) still treat this as a pure, high power Mass … Continue reading Market Segmentation & Mass Emailing