CRMIT wins a new customer for implementing the Web Service Survey Tool!

We are quite delighted to share the good news that CRMIT has won a prestigious project for implementing a new web service survey tool for a leading educational institution in the US. This is the second straight win for CRMIT after it has successfully implemented a project for one of the leading management institutions of … Continue reading CRMIT wins a new customer for implementing the Web Service Survey Tool!

5 CRM Case Studies From CRMIT

Five Case Studies from many of CRMIT 's successful CRM Implementation, in a delightful Infographic Format: 1. Manufacturing : http://www.flickr.com/photos/crmit/8073501134/in/photostream 2. Engineering : http://www.flickr.com/photos/crmit/8073501366/in/photostream/ 3. Insurance : http://www.flickr.com/photos/crmit/8073501528/in/photostream/ 4. Banking : http://www.flickr.com/photos/crmit/8073509363/in/photostream/ 5. Healthcare : http://www.flickr.com/photos/crmit/8073502158/in/photostream/

Guest Post : Managing Product Defects, via Exceptional Support

My sister wanted to buy a new refrigerator. I accompanied her to a local store as she wanted to get the feel for the design and physical dimensions before searching for the cheaper prices online. We approached a salesman in the store and detailed our requirements, he has started showing latest models and explained the … Continue reading Guest Post : Managing Product Defects, via Exceptional Support

CRM : Look beyond numbers

Few days back, I got a marketing call from my mobile service provider, they suggested a new bill plan for me. It was very attractive, lot of benefits when compared to my current plan, and the price was also reasonable (Rs 1000). So, I decided to shift to this new plan and gave them my … Continue reading CRM : Look beyond numbers

Is The Customer Always Right?

Couple of days back, I was in a restaurant having my breakfast, a divine combination of Idly and Sambar, Bangalore's most popular morning meal. While I was about to finish eating, I heard some loud noises. They were coming from the table behind me. I turned back and saw an angry customer shouting at his … Continue reading Is The Customer Always Right?

Guest Post : AmEXperience

There are three organizations I can happily write books on: American Express, Nordstrom and Apple. Amex first. I started using American Express (Amex) credit card in 2002 and since then, their services have always made my experience better. But there are few instances that are worth sharing. Episode 1: I purchased an Apple mouse with … Continue reading Guest Post : AmEXperience

Market Segmentation & Mass Emailing

In the last few months, I observe that Email Newsletters from Indian Brands are improving a lot, in terms of design / look and feel / quality of content etc., However, these mails are not targeted right / smart. Most of them (even the biggest brands) still treat this as a pure, high power Mass … Continue reading Market Segmentation & Mass Emailing

CEM : Customer Experience Management

Yesterday I had a casual lunch conversation with one of my colleagues and the topic of "Online Purchases" came up. He quoted a particular website and said "Their website is good, but the way they run their buses, it is horrible to say the least!" I was surprised, because to my knowledge that website doesn't … Continue reading CEM : Customer Experience Management

Sports and CRM

Sports & CRM Applications : This Works Great Don’t feel surprised if an organization suddenly seems much more familiar with your tastes and preferences. Yes, this is actually grabbing attention these days. Recently, a well-known professional baseball team from Boston deployed a Sports CRM app. It rolled out the application in luxury sales only, which … Continue reading Sports and CRM

Oracle CRM On Demand For Travel Industry : Part 3

Custom Itinerary Management With Oracle CRM On Demand Continuing our discussion (Part 1, Part 2) on CRM systems, this article will be more focused towards how Oracle CRM On Demand (CRMOD) can facilitate you with itinerary management. As it is said, “more the travelers can do online; more the company’s bottom line reaps benefits”. It … Continue reading Oracle CRM On Demand For Travel Industry : Part 3