Beware Of Inactive Inboxes

We have a curious problem in our apartment, Not something which can be resolved by calling a plumber or electrician. There are 8 flats in this apartment and we have a small association of owners. We meet once in a while and discuss things such as maintenance fee, current issues, possible solutions etc., In paper, … Continue reading Beware Of Inactive Inboxes

Understanding Service Delivery Gaps

The earlier article on Excelling in Service Quality would have helped you to identify the five elements of service quality (Reliability, Assurance, Tangibles, Empathy, Responsiveness) that you have to focus on to exceed your customer satisfaction. But what is more interesting to understand is to know what creates the Gap between the perceived levels of … Continue reading Understanding Service Delivery Gaps

What To Monitor In A Tweet?

One out of every three Twitter users talk about brands in their tweets and that’s a fact. This is a good way to keep an eye on your brand. A tweet may look very small and even insignificant, but actually there are so many things that you can monitor in a single tweet. There is … Continue reading What To Monitor In A Tweet?

Clarity In Communication

Saw a newspaper advertisement for a general insurance service, with the following text prominently displayed: No Claim Bonus Of course, people in the insurance industry / those who bought insurance / made claims earlier will immediately understand this as: If you don't make any claims in the policy period, you get a bonus However, assuming … Continue reading Clarity In Communication

CRMIT’s Best Selling Productivity Applications for CRM On Demand

Published In : https://blogs.oracle.com/apaccrmpartner/entry/crmit_s_best_selling_productivity When one thinks about high-performance indicators within business verticals, two factors that always stand out are customer satisfaction and experience. Effectively answering all emails including service requests, complaints, grievances, appreciations and even requests for more business is critical to have a satisfied customer base. Likewise, promoting collaboration among CRM users and making it … Continue reading CRMIT’s Best Selling Productivity Applications for CRM On Demand

Spotlight on CRM++ Email Workbench

Published In : https://blogs.oracle.com/emeapartnercrmod/entry/spotlight_on_crm_email_workbench Improving User Adoption with CRM++ Email Workbench When we think about high-performance indicators within business verticals, two factors stand out: customer satisfaction and experience. Importance of efficiently answering Emails (which may actually be service requests, complaints, grievances, appreciations, request for more business and so on) coming from customers cannot be overstated. This forms … Continue reading Spotlight on CRM++ Email Workbench

Spotlight on CRM IT Social CRM++: a Web 2.0 Productivity Tools for CRM on Demand

Published In : https://blogs.oracle.com/emeapartnercrmod/entry/spotlight_on_crm_it_social CRMIT, an Oracle ISV and one of the leading CRM On-Demand System Integrators in EMEA, has developedSocialCRM++, an efficient collaboration system for managing customer relationships and data in a well-organized and process-centric way. SocialCRM++ has the competence to bring new and dynamic methods for improving the quality and speed of interactions between your CRM … Continue reading Spotlight on CRM IT Social CRM++: a Web 2.0 Productivity Tools for CRM on Demand

Subtle Marketing

Today I was reading an eBook. It is released by a marketing company, specializing in Social Media. They have different monitoring tools to listen to what people are talking about you in various Social Channels, and act accordingly. However, this eBook had nothing to do with Monitoring. Instead the book talks about how Pinterest, the … Continue reading Subtle Marketing

Misusing CRM : How to understand / avoid this

How many times have you seen a person trying to use a hammer while fixing a car’s engine, despite knowing the fact that he will not succeed? Or may be somebody trying to drive a nail from the rubberized side of a screwdriver, which is equally useless. We all know that every tool has a … Continue reading Misusing CRM : How to understand / avoid this

Support Without Scripts

Currently reading a book called "Delivering Happiness". This is written by Tony Hsieh and it tells the story of Zappos.com, famous online shoe store which was acquired by Amazon sometime back. Even though this book is supposed to be a business history, it gives so many examples of how an exceptional customer service should be. … Continue reading Support Without Scripts