Recently I got an Email Newsletter which had this subject line : "What To Do With Your Riches From The Facebook IPO?" Obviously, I am not going to get any riches from the Facebook IPO, so I got curious who is writing to me with such a SPAMish, yet cheeky subject line. I started reading … Continue reading Innovative Newsletter
Here is a wonderful CRM story I read today, about listening to your customers! J Sainsbury Plc, a London based prominent retailer has recently decided to chang the name of their "Tiger" bread to "Giraffe" bread. Reason? Feedback from a customer! So, what's new? Everyone listens to customer feedback, once in a while they change … Continue reading Listening To Customers : Very Valuable!
Originally Published in : http://blogs.oracle.com/emeapartnercrmod/entry/spotlight_on_crm_it_social Spotlight on CRM IT Social CRM++: a Web 2.0 Productivity Tools for CRM on Demand By Richard Lefebvre on Feb 03, 2012 CRMIT, an Oracle ISV and one of the leading CRM On-Demand System Integrators in EMEA, has developed SocialCRM++, an efficient collaboration system for managing customer relationships and data … Continue reading Our SocialCRM++ Product Featured In Oracle Partners’ Blog
Sugar CRM conducts a conference called SugarCon and they are promoting it heavily through various channels. Today I got an Email about this conference and found a curious announcement there: To be frank, there is nothing new in this scheme: All major conferences invite experts to present sessions It is quite common to ask them … Continue reading SmartCon
Rypple.com posted some interesting questions regarding usage of Social Media in today's enterprises. I have tried to address them based on our experience in handling Social Media / Social CRM Projects. Please share your thoughts too: What companies are using social media internally? Almost all companies need to adopt this sooner or later. But as … Continue reading Social Media Q & A
Today I noticed an interesting question in Quora (http://www.quora.com/How-long-will-it-be-until-I-can-navigate-automated-customer-service-calls-visually) about Visual Navigation of Customer Support Calls How long will it be until I can navigate automated customer service calls visually? My phone has a screen on it. I don't want to listen carefully to your menu options, even if they have recently changed. Very interesting … Continue reading Visual Navigation Of Customer Support Calls
Buzz is that Twitter has launched a Self Service Advertising Platform for certain markets. We can expect it to go mainstream soon. For quite sometime, Twitter uses promoted tweets, promoted trends etc., to make money. But they were not as self-service as Google Ads or few other alternatives. Having a system where people can manage … Continue reading Twitter’s Self Service Advertising Platform & What it means for Social CRM
Yesterday was the last date to pay our daughters’ school term fees. Usually I take care of these things well in advance, but somehow, I missed it this time and remembered it on the very last day. This school accepts only Cash payments, no online transfer possible, someone has to go there physically and make … Continue reading Should You Wait For Customers To Complain?
Today I found an interesting question in quora.com: How do large and small networks handle the influx of "Contact Us" messages? Are there volunteers that screen and answer complaints and questions? Or is there an online "call" center that handles such traffic? Is this outsourced? And what's the best strategy for a small network to … Continue reading Handling “Contact Us”
An interesting (and short, just 3 minutes) video from Entrepreneur.com website : http://www.entrepreneur.com/video/222527 How to turn tweets to customers? 3 Tips: 1. Find the message to convey 2. Be consistent 3. Have fun