Let’s start with channel, today we got numerous channels i.e. voice, emails, web, fax, texts and many more including social media and to be very honest out of these, web and social media are very hot right now and gaining popularity. Yes it would be absolutely right to say that we are dealing with … Continue reading Oracle Service Cloud Cross-Channel Contact Center Overview and Roadmap
Customer Service is one of the areas that is rapidly changing and companies are thriving to cope up with the customer needs. Day by Day, every company is trying to setup a benchmark for their customer service but realizing after a moment that the expectation has already gone up - the best analogy is … Continue reading Can Oracle Service Cloud cope up with the modern customer service needs?
The future of Oracle CRM On Demand: Oracle CRM on Demand or simply OCOD, is presently 26 releases old. This and few of the releases in the recent past indicates the commitment Oracle has towards this product. Also, it has brought in sigh of relief among Oracle’s customers and partners who otherwise thought that the … Continue reading The Future of Oracle CRM On Demand: Roadmap and Strategy for Continuous Innovation
So what does it take to give an accurate forecasting? For an organization, it’s important that the sales rep achieve their numbers (the one they predicted). It’s known fact that underachieving is dangerous. It is equally true, though may not be agreed upon that overachieving (with higher margin) is equally dangerous. Though we can applaud, … Continue reading Driving Sales by Leveraging Analytics with Oracle Sales Cloud
Modern Marketing implies marketing Machines. Business is social. Business is marketing. Marketing is social. In 2014 our programmatic speech at the consumer averages 4000 messages per day, a great bulk of it digital. Few listen. Many tune out. Most stare. We have a long way to go in building the marketing machines. How might … Continue reading Modern Marketing: The New Digital Dialogue
A digital native is a person born during or after the general introduction of digital technologies, says Wikipedia. They interact with digital technology from a very young age, and hence their comfort level on using them is very high. They grew up with technology and are quite comfortable to make the required adjustments to master … Continue reading Marketing to Digital Natives