The Modern Customer
A few weeks back I received a call from an advocate’s office asking me to visit the court with regards to a civil case filed against me. This took me by surprise and when asked […]
CXM
Stop Traditional Marketing…. It’s time for Modern Marketing! #oow14
Once upon time… Huh! don’t worry am not going to tell a long story. It’s my anecdote. We have a lots of unintelligible data. For e.g, so many people are visiting Landing pages but don’t […]
How to Best Utilize Oracle Sales Cloud Analytics ?
Oracle Sales Cloud has prebuilt dashboards tailored for all sales roles. Sales Analytics allows users to track Pipeline Strength, Actuals against Quota and Sales Team Performance in a single view. Dashboard reports allow users to […]
The Future of Oracle CRM On Demand: Roadmap and Strategy for Continuous Innovation
The future of Oracle CRM On Demand: Oracle CRM on Demand or simply OCOD, is presently 26 releases old. This and few of the releases in the recent past indicates the commitment Oracle has towards […]
Successes of Unified Brand Engagement
Recently we started building a mobile application for one of our CX clients. During requirements gathering face, we asked for their brand guidelines in terms of user experience. Our customer was surprised. Their response was […]
Modern Marketing: The New Digital Dialogue
Modern Marketing implies marketing Machines. Business is social. Business is marketing. Marketing is social. In 2014 our programmatic speech at the consumer averages 4000 messages per day, a great bulk of it digital. Few […]
Introduction to Oracle Customer Experience Offerings
Customer experience is a term getting prominence in the previous few years, thanks to the changed expectations from customers who started demanding from organizations. This meant the driving seat was getting changed to customers instead […]
