Category: CXM

The Modern Customer

by Global Marketing Team, posted in CRM, Customer Service, CX, CXM, Oracle, oracle cloud, SaaS, Uncategorized

A few weeks back I received a call from an advocate’s office asking me to visit the court with regards to a civil case filed against me. This took me by surprise and when asked for more details, the caller did not provide any or did not have any. On further investigation, I found that … Continue reading The Modern Customer

Stop Traditional Marketing…. It’s time for Modern Marketing! #oow14

by Deepti Sharma, posted in Cloud, CRM, CX, CXM, Oracle Marketing On Demand, Oracle Open WOrld, SaaS, Uncategorized

Once upon time... Huh! don't worry am not going to tell a long story. It's my anecdote. We have a lots of unintelligible data. For e.g, so many people are visiting Landing pages but don't know, from which source they are coming? we are equally spending money across all the networks(Social Media, Google Adwords, Webinars, … Continue reading Stop Traditional Marketing…. It’s time for Modern Marketing! #oow14

How to Best Utilize Oracle Sales Cloud Analytics ?

by Deepti Sharma, posted in Cloud, CRM, CRMOD, CX, CXM, oracle sales cloud, Sales Cloud, Uncategorized

Oracle Sales Cloud has prebuilt dashboards tailored for all sales roles. Sales Analytics allows users to track Pipeline Strength, Actuals against Quota and Sales Team Performance in a single view. Dashboard reports allow users to navigate from a summary view to more detailed report and users could even further drill down to record level information. … Continue reading How to Best Utilize Oracle Sales Cloud Analytics ?

The Future of Oracle CRM On Demand: Roadmap and Strategy for Continuous Innovation

by Deepti Sharma, posted in CRM, CRMOD, Customer Service, CX, CXM, mCRM, Mobile CRM, Mobile Devices, Mobiles, Oracle, Oracle CRM On Demand, Oracle Fusion CRM, Oracle Open WOrld, SaaS, Sales, SCRM, Social CRM, User Adoption, User Experience

The future of Oracle CRM On Demand: Oracle CRM on Demand or simply OCOD, is presently 26 releases old. This and few of the releases in the recent past indicates the commitment Oracle has towards this product. Also, it has brought in sigh of relief among Oracle’s customers and partners who otherwise thought that the … Continue reading The Future of Oracle CRM On Demand: Roadmap and Strategy for Continuous Innovation

Successes of Unified Brand Engagement

by Global Marketing Team, posted in Cloud, CRM, Customer Service, CX, CXM, OOW News, Oracle, Oracle Open WOrld, Uncategorized

Recently we started building a mobile application for one of our CX clients. During requirements gathering face, we asked for their brand guidelines in terms of user experience. Our customer was surprised. Their response was ‘you are the mobile experience experts, you should be able to design this based on your previous experience, how can … Continue reading Successes of Unified Brand Engagement

Modern Marketing: The New Digital Dialogue

by Deepti Sharma, posted in Cloud, CRM, CRMOD, Customer Service, CX, CXM, OOW News, Oracle, Oracle Open WOrld, Uncategorized

  Modern Marketing implies marketing Machines. Business is social. Business is marketing. Marketing is social. In 2014 our programmatic speech at the consumer averages 4000 messages per day, a great bulk of it digital. Few listen. Many tune out. Most stare. We have a long way to go in building the marketing machines. How might … Continue reading Modern Marketing: The New Digital Dialogue

Introduction to Oracle Customer Experience Offerings

by Global Marketing Team, posted in Cloud, CX, CXM, Oracle, Oracle CRM On Demand, Oracle Fusion CRM, Oracle Marketing On Demand, Oracle Open WOrld, oracle sales cloud, SaaS, Sales Cloud, Uncategorized

Customer experience is a term getting prominence in the previous few years, thanks to the changed expectations from customers who started demanding from organizations. This meant the driving seat was getting changed to customers instead of organizations. This soft affected all parts of a company such as sales, presales, design, production, quality control, marketing, commerce … Continue reading Introduction to Oracle Customer Experience Offerings

Marketing to Digital Natives

by Deepti Sharma, posted in Change Management, Cloud, CRM, Customer Service, CX, CXM, Oracle Marketing On Demand, Oracle Open WOrld, Uncategorized

A digital native is a person born during or after the general introduction of digital technologies, says Wikipedia. They interact with digital technology from a very young age, and hence their comfort level on using them is very high. They grew up with technology and are quite comfortable to make the required adjustments to master … Continue reading Marketing to Digital Natives

Oracle Sales Cloud: Enabling Modern Selling

by Deepti Sharma, posted in Cloud, Collaboration, CRM, CRMOD, Customer Service, CX, CXM, Oracle, Oracle CRM On Demand, Oracle Open WOrld, oracle sales cloud, Sales Cloud, Uncategorized

Oracle Sales Cloud puts the modern sales professionals ahead of the game with tools that helps drive the sales processes of the future. Mobility Oracle Sales Mobile helps sales executives and sales operations increase sales revenue, improve CRM usage, find more leads, sell smarter, and provide real-time data in the field. Oracle Sales Mobile supports … Continue reading Oracle Sales Cloud: Enabling Modern Selling

Why Oracle Sales Cloud?

by Deepti Sharma, posted in Cloud, CRM, Customer Service, CX, CXM, Oracle CRM On Demand, Oracle Fusion CRM, Oracle Open WOrld, oracle sales cloud, Sales Cloud, Uncategorized

  The way customers buy has changed. It doesn’t matter which product or service you sell, your customers have changed their expectations and purchase process already. Whether you are prepared for it or not, they expect you to interact in a different level when making any sales communications. For  example, when a sales person speaks … Continue reading Why Oracle Sales Cloud?