Biggest Reward!

Just got this Email from one of our customers, who are going live with their Oracle CRM On Demand deployment this week. Isn't this the biggest reward one can expect? Wanted to say a huge thanks for consistently providing us with quality builds. We did have some environmental issues and profile issues on our side, … Continue reading Biggest Reward!

Beware Of Inactive Inboxes

We have a curious problem in our apartment, Not something which can be resolved by calling a plumber or electrician. There are 8 flats in this apartment and we have a small association of owners. We meet once in a while and discuss things such as maintenance fee, current issues, possible solutions etc., In paper, … Continue reading Beware Of Inactive Inboxes

Understanding Service Delivery Gaps

The earlier article on Excelling in Service Quality would have helped you to identify the five elements of service quality (Reliability, Assurance, Tangibles, Empathy, Responsiveness) that you have to focus on to exceed your customer satisfaction. But what is more interesting to understand is to know what creates the Gap between the perceived levels of … Continue reading Understanding Service Delivery Gaps

What To Monitor In A Tweet?

One out of every three Twitter users talk about brands in their tweets and that’s a fact. This is a good way to keep an eye on your brand. A tweet may look very small and even insignificant, but actually there are so many things that you can monitor in a single tweet. There is … Continue reading What To Monitor In A Tweet?

Clarity In Communication

Saw a newspaper advertisement for a general insurance service, with the following text prominently displayed: No Claim Bonus Of course, people in the insurance industry / those who bought insurance / made claims earlier will immediately understand this as: If you don't make any claims in the policy period, you get a bonus However, assuming … Continue reading Clarity In Communication

Listening To Customers : Very Valuable!

Here is a wonderful CRM story I read today, about listening to your customers! J Sainsbury Plc, a London based prominent retailer has recently decided to chang the name of their "Tiger" bread to "Giraffe" bread. Reason? Feedback from a customer! So, what's new? Everyone listens to customer feedback, once in a while they change … Continue reading Listening To Customers : Very Valuable!