I am sure that everyone who reads this article would minimally have a dozen of loyalty cards of retailers they visit but not many wouldn’t have really thought through on who really benefits from it. My strong opinion is Loyalty cards are more beneficial to the retailer than you. I have summarized my views both from India … Continue reading Who benefits from Loyalty cards issued by big-box retailers?
Never assume your customer as "Stupid". A delightful Comic strip from the famous "Retail" Series shows this basic CRM concept in an easy to understand way: (Image Courtesy : http://www.retailcomic.com/?p=6624)