Oracle Sales Cloud (Fusion CRM) release 7, winning back core SFA!

Sales Cloud (Fusion CRM) release 7 is quite refreshing for those using the application since earlier releases. When I drove through the latest release 7, I knew the wait and the hype built around this release are justified. Apart from bringing much anticipated enhancements around improving user experience, this release tried to take Mobile, Social … Continue reading Oracle Sales Cloud (Fusion CRM) release 7, winning back core SFA!

Social CRM Systems and their Benefits to a Business

Social CRM is the latest update in the Customer management Industry. With the sudden growth in social media platform, it’s through social CRM that you can connect in a more personal level with your consumers and track their daily activities. Nowadays, you will find a number of software systems that are ready to help you … Continue reading Social CRM Systems and their Benefits to a Business

IRCTC (www.irctc.co.in) and Customer (Citizen) Experience

It is written several times by several people on pathetic performance of Indian Railways online ticket booking site http://www.irctc.co.in. Still nothing stops me in writing this blog post as I believe there is lot more can be done by Government to make the basic facility of online ticket booking experience better. The fundamental issue to … Continue reading IRCTC (www.irctc.co.in) and Customer (Citizen) Experience

Stop Typing and Start Speaking to your CRM

Does it sound interesting? Yes, it is  fact that Oracle is working on a new app “Oracle Voice” that works with Oracle Sales Cloud facilitating data entry / update in CRM by Sales team over voice than typing it out …   As you see over there some of the most common tasks like contact … Continue reading Stop Typing and Start Speaking to your CRM

Client On-boarding and Customer Experience

Anyone who has gone through the process of setting up a B2B (Business to Business) Account with a Bank would swear by the poor experience they are met with due to highly inefficient and ineffective client On-boarding process that they are subjected to. Banks these days have to realize this to ensure they make the … Continue reading Client On-boarding and Customer Experience

Fusion CRM (Oracle Sales Cloud) and User Experience (UX)

No wonder CRM selection committees consider User Experience (UX) as the most important parameter in selecting right CRM solution as it is proved repeatedly that a good user experience (UX) is the driving factor behind User Acceptance. User Acceptance is a key driver that differentiates a successful versus doomed CRM implementation. Oracle Fusion CRM is … Continue reading Fusion CRM (Oracle Sales Cloud) and User Experience (UX)