4 Unconventional CRM Strategies For Touching Base With Customers

(Source : http://blog.planningpod.com/2012/08/16/4-unconventional-crm-strategies-for-touching-base-with-customers/) 1. Invoice Notes 2. "How Can We Improve?" Calls 3. Open House / Party 4. The "Project Completion" (Or "Transaction Completion") Thank You

KANO Model for Customer Satisfaction

Recently, our Senior Director Mr. Venkatesan Sundaram delivered an interesting session on "KANO Model for Customer Satisfaction". It was a fun filled session with lots and lots of interactions, practical examples and tips. Find below a Short Mind Map explaining this useful concept. You can click on the picture to see it in full size … Continue reading KANO Model for Customer Satisfaction

Hidden Pricing Power

Donald V. Potter discusses many tips on pricing, in his classic article "Discovering Hidden Pricing Power", published in "Business Horizons" magazine, during November, December 2000. His inputs to go beyond the standard rate cards, % discounting, fixed price and T&M models, so that you have the edge when trying to make that sale. Here are … Continue reading Hidden Pricing Power

CEM : Customer Experience Management

Yesterday I had a casual lunch conversation with one of my colleagues and the topic of "Online Purchases" came up. He quoted a particular website and said "Their website is good, but the way they run their buses, it is horrible to say the least!" I was surprised, because to my knowledge that website doesn't … Continue reading CEM : Customer Experience Management

Customizing Oracle Fusion CRM

We have prepared a short video, which talks in detail about "Extending Oracle Fusion CRM". It covers information about the MDS Repository, Engine, Various layers where customizations can be done, how these are stored in the repository and how they are retrieved at the runtime to provide different experience to different users. Customizing Oracle Fusion … Continue reading Customizing Oracle Fusion CRM

Oracle Fusion CRM Reporting

Oracle Fusion CRM comes with a comprehensive Reporting Module, which is very easy to use, flexible, yet powerful enough to capture all your reporting needs. If you are already comfortable with Oracle's BI (OBIEE Or CRM On Demand Answers) way of creating reports, this should be very easy for you, there is basically not much … Continue reading Oracle Fusion CRM Reporting

Social CRM For Service Teams

One common source where people are sharing content online more than ever is certainly the social networking environment. This is the largest source of direct, honest and outspoken opinions and community assistance. While this real time social media thing is global, uncontrollable and dynamic that lets your prospects and customers talk about you online, it … Continue reading Social CRM For Service Teams