Oracle Fusion CRM : New Features

Already being delivered as a comprehensive suite of modular applications, Oracle Fusion apps are enriched with the potential of coexisting with existing Oracle apps. This pioneered advancement not only matches the current business needs and improves efficacy of the existing system, but also ensures a new level of performance. Here are some new features of … Continue reading Oracle Fusion CRM : New Features

Innovative Newsletter

Recently I got an Email Newsletter which had this subject line : "What To Do With Your Riches From The Facebook IPO?" Obviously, I am not going to get any riches from the Facebook IPO, so I got curious who is writing to me with such a SPAMish, yet cheeky subject line. I started reading … Continue reading Innovative Newsletter

More Leads = More Sales?

Does Generating More Leads Help With Better Sales Revenue? With the economy being so tough and buyers taking too long for making purchasing decisions, most businesses are becoming too concerned about selling products and services. And as per the generic approach, “More Leads = More Opportunities” people are busy populating the pipelines with leads, in … Continue reading More Leads = More Sales?

SmartCon

Sugar CRM conducts a conference called SugarCon and they are promoting it heavily through various channels. Today I got an Email about this conference and found a curious announcement there: To be frank, there is nothing new in this scheme: All major conferences invite experts to present sessions It is quite common to ask them … Continue reading SmartCon

Twitter’s Self Service Advertising Platform & What it means for Social CRM

Buzz is that Twitter has launched a Self Service Advertising Platform for certain markets. We can expect it to go mainstream soon. For quite sometime, Twitter uses promoted tweets, promoted trends etc., to make money. But they were not as self-service as Google Ads or few other alternatives. Having a system where people can manage … Continue reading Twitter’s Self Service Advertising Platform & What it means for Social CRM

Handling “Contact Us”

Today I found an interesting question in quora.com: How do large and small networks handle the influx of "Contact Us" messages? Are there volunteers that screen and answer complaints and questions? Or is there an online "call" center that handles such traffic? Is this outsourced? And what's the best strategy for a small network to … Continue reading Handling “Contact Us”

Target Right

Segmenting your customer base and targeting a right marketing message to each one of them is an important aspect of CRM. Our Director Naga Chokkanathan writes about this with a simple example in this blog post: We have a BPO / Call Center in our building, yesterday I saw a notice there for a “Free … Continue reading Target Right