Modern Marketing in Fourth Industrial Revolution

While we stand on the verge of technological revolution, only innovation can bring the miracle with long term gain in productivity and efficiency. Considering the fact we will be in the midst of the fourth industrial revolution in five to ten years down the line, you can expect faster communication, advanced automation with an increasing … Continue reading Modern Marketing in Fourth Industrial Revolution

Key Measures of Marketing Success

As a modern marketer and strategic decision maker, you would always be looking for measuring your success with respect to your campaign objectives. Not every campaign directly leads to dollars and cents. Some campaigns raise awareness of your brand, while others might bring visitors to your blog – both help increase profits in the long … Continue reading Key Measures of Marketing Success

Are You Ready To Build a Predictive Marketing Strategy?

In the era of digital marketing, most of the companies starting from enterprises to mid-level businesses have adopted marketing automation rapidly. They have already discovered, implemented and addicted to the value and deliverability of the marketing automation. In fact, Gartner predicted that 85 percent of customer relationships with business will be managed without human interaction … Continue reading Are You Ready To Build a Predictive Marketing Strategy?