Category: Marketing

Modern Marketing in Fourth Industrial Revolution

by Global Marketing Team, posted in Marketing, Marketing AI, Uncategorized

While we stand on the verge of technological revolution, only innovation can bring the miracle with long-term gain in productivity and efficiency. Considering the fact we will be in the midst of the fourth industrial revolution five to ten years down the line, you can expect faster communication, advanced automation with an increasing amount of … Continue reading Modern Marketing in Fourth Industrial Revolution

Key Measures of Marketing Success

by Global Marketing Team, posted in Analytics, Marketing, Marketing AI

As a modern marketer and strategic decision maker, you would always be looking for measuring your success with respect to your campaign objectives. Not every campaign directly leads to dollars and cents. Some campaigns raise awareness of your brand, while others might bring visitors to your blog – both help increase profits in the long … Continue reading Key Measures of Marketing Success

Oracle Cloud Marketplace, an Innovation Ecosystem for Partners and Customers

by Global Marketing Team, posted in Cloud, Collaboration, Communication, CRM, CRMOD, Customer Service, CX, CXM, Email Workbench, Marketing, mCRM, Mobile CRM, Mobile Devices, oracle sales cloud, SaaS, Sales Cloud, Social CRM, Social Media, SocialCRM++, Uncategorized

Oracle has one of the largest partner communities in the technology space. Thousands of partners are reselling, implementing, integration and building products for various Oracle business solutions. CRMIT has worked closely with number of Oracle CX products and we have built many applications in our CRM++ umbrella, which are now being used by thousands of … Continue reading Oracle Cloud Marketplace, an Innovation Ecosystem for Partners and Customers

Oracle Powerful, Affordable, Hi-Tech Industry Specialized Solutions

by CRMIT Solutions, posted in Campaigns, Cloud, CRM, Customer Service, CX, CXM, Marketing, Mobile CRM, Mobile Devices, Oracle, Oracle Fusion CRM, Oracle Marketing On Demand, oracle sales cloud, Sales Cloud, SCRM, Social CRM, Social Media, User Adoption, Why CRM?

The economy-sensitive high technology industry is facing challenging business and consumer markets. With many competitors chasing the same customers with the very same products, high-tech companies are finding it difficult to provide quality customer service. Built around best-in-class CRM, commerce and industry solutions, only Oracle Cloud Solutions combines Sales, Marketing, Web and Social experiences enabling … Continue reading Oracle Powerful, Affordable, Hi-Tech Industry Specialized Solutions

Understand & Analyze Your Prospects’ Digital Body Language With Oracle Marketing Cloud

by CRMIT Solutions, posted in B2B, B2C, Cloud, Customer Service, Marketing

Face language and body language are important components in everyday communication. Many times you may be hearing something, but the other person would be meaning something totally different. They may be hiding the real message intentionally or unintentionally. Either way, success in communication happens only when we understand the real message, whether the other person … Continue reading Understand & Analyze Your Prospects’ Digital Body Language With Oracle Marketing Cloud

Market Segmentation & Mass Emailing

by CRMIT Solutions, posted in Campaigns, Case Studies, CEM, Communication, CRM, CX, CXM, Marketing, Segmentation, Tips & Tricks, Uncategorized, User Experience, UX, Why CRM?

In the last few months, I observe that Email Newsletters from Indian Brands are improving a lot, in terms of design / look and feel / quality of content etc., However, these mails are not targeted right / smart. Most of them (even the biggest brands) still treat this as a pure, high power Mass … Continue reading Market Segmentation & Mass Emailing

Ready for Fusion Wave!

by CRMIT Solutions, posted in Cloud, CRM, CRMOD, Customer Service, Marketing, Oracle, Oracle CRM On Demand, Oracle Fusion CRM, Sales, Uncategorized

With our experience and unmatched expertise in the domain of SaaS CRM Deployments, CRMIT has built a dedicatedCenterofExcellencefor Fusion CRM deployments, with consultants certified by Oracle, on various domains of Fusion CRM Applications. Being one of the early adopters of Fusion CRM, we have built a detailed approach and process for our client deployments of … Continue reading Ready for Fusion Wave!

CEM : Customer Experience Management

by CRMIT Solutions, posted in Brand, Case Studies, CEM, Change Management, Collaboration, CRM, Customer Service, How To, Marketing, Sales, Service Management, Service Request Management, Social Media, Soft Skills, Uncategorized, User Adoption, User Experience, UX, Why CRM?

Yesterday I had a casual lunch conversation with one of my colleagues and the topic of "Online Purchases" came up. He quoted a particular website and said "Their website is good, but the way they run their buses, it is horrible to say the least!" I was surprised, because to my knowledge that website doesn't … Continue reading CEM : Customer Experience Management

Sports and CRM

by CRMIT Solutions, posted in B2C, Brand, Campaigns, Case Studies, Collaboration, Communication, CRM, Customer Service, How To, Loyalty Management, Marketing, Media, Personalization, Service Management, Social CRM, Social Media, Tips & Tricks, Uncategorized, User Experience, UX, Why CRM?

Sports & CRM Applications : This Works Great Don’t feel surprised if an organization suddenly seems much more familiar with your tastes and preferences. Yes, this is actually grabbing attention these days. Recently, a well-known professional baseball team from Boston deployed a Sports CRM app. It rolled out the application in luxury sales only, which … Continue reading Sports and CRM

Customer Management In Oracle Fusion CRM

by CRMIT Solutions, posted in CRM, Customer Service, How To, Marketing, Oracle, Oracle Fusion CRM, Sales, Technical, Tips & Tricks, Uncategorized

Oracle Fusion CRM offers various advanced functionalities for business users, however all these can only be utilized if you have a strong Customer database. This article shows you step by step how this is done. Step 1 : Login to Fusion CRM   Step 2 : From the home page, Click on "Navigate > Sales … Continue reading Customer Management In Oracle Fusion CRM