Beware Of Inactive Inboxes

We have a curious problem in our apartment, Not something which can be resolved by calling a plumber or electrician. There are 8 flats in this apartment and we have a small association of owners. We meet once in a while and discuss things such as maintenance fee, current issues, possible solutions etc., In paper, … Continue reading Beware Of Inactive Inboxes

What To Monitor In A Tweet?

One out of every three Twitter users talk about brands in their tweets and that’s a fact. This is a good way to keep an eye on your brand. A tweet may look very small and even insignificant, but actually there are so many things that you can monitor in a single tweet. There is … Continue reading What To Monitor In A Tweet?

Clarity In Communication

Saw a newspaper advertisement for a general insurance service, with the following text prominently displayed: No Claim Bonus Of course, people in the insurance industry / those who bought insurance / made claims earlier will immediately understand this as: If you don't make any claims in the policy period, you get a bonus However, assuming … Continue reading Clarity In Communication

CRMIT’s Best Selling Productivity Applications for CRM On Demand

Published In : https://blogs.oracle.com/apaccrmpartner/entry/crmit_s_best_selling_productivity When one thinks about high-performance indicators within business verticals, two factors that always stand out are customer satisfaction and experience. Effectively answering all emails including service requests, complaints, grievances, appreciations and even requests for more business is critical to have a satisfied customer base. Likewise, promoting collaboration among CRM users and making it … Continue reading CRMIT’s Best Selling Productivity Applications for CRM On Demand

Subtle Marketing

Today I was reading an eBook. It is released by a marketing company, specializing in Social Media. They have different monitoring tools to listen to what people are talking about you in various Social Channels, and act accordingly. However, this eBook had nothing to do with Monitoring. Instead the book talks about how Pinterest, the … Continue reading Subtle Marketing

Misusing CRM : How to understand / avoid this

How many times have you seen a person trying to use a hammer while fixing a car’s engine, despite knowing the fact that he will not succeed? Or may be somebody trying to drive a nail from the rubberized side of a screwdriver, which is equally useless. We all know that every tool has a … Continue reading Misusing CRM : How to understand / avoid this

Be careful when you buy content for your website

I saw this interesting picture today in web. It shows how two insurance companies which are competitors to each other are using the same picture in their website. It is a small mistake, but looks ugly from an end user point of view and affects your online image. (Image Courtesy: http://twitpic.com/8kzj03/full) This is an important tip … Continue reading Be careful when you buy content for your website

Oracle Fusion CRM : New Features

Already being delivered as a comprehensive suite of modular applications, Oracle Fusion apps are enriched with the potential of coexisting with existing Oracle apps. This pioneered advancement not only matches the current business needs and improves efficacy of the existing system, but also ensures a new level of performance. Here are some new features of … Continue reading Oracle Fusion CRM : New Features

SmartCon

Sugar CRM conducts a conference called SugarCon and they are promoting it heavily through various channels. Today I got an Email about this conference and found a curious announcement there: To be frank, there is nothing new in this scheme: All major conferences invite experts to present sessions It is quite common to ask them … Continue reading SmartCon

Social Media Q & A

Rypple.com posted some interesting questions regarding usage of Social Media in today's enterprises. I have tried to address them based on our experience in handling Social Media / Social CRM Projects. Please share your thoughts too: What companies are using social media internally? Almost all companies need to adopt this sooner or later. But as … Continue reading Social Media Q & A