Customer Service is one of the areas that is rapidly changing and companies are thriving to cope up with the customer needs. Day by Day, every company is trying to setup a benchmark for their customer service but realizing after a moment that the expectation has already gone up - the best analogy is … Continue reading Can Oracle Service Cloud cope up with the modern customer service needs?
Modern Marketing implies marketing Machines. Business is social. Business is marketing. Marketing is social. In 2014 our programmatic speech at the consumer averages 4000 messages per day, a great bulk of it digital. Few listen. Many tune out. Most stare. We have a long way to go in building the marketing machines. How might … Continue reading Modern Marketing: The New Digital Dialogue
People spend hours and hours on social media conversations every week. What do they do exactly? Not even 10% of the people actually participate in these conversations, among those, only 1% create content. All others are simply scanning the content and that’s where the time goes. If someone is spending an hour on social media … Continue reading Social Big Data for Enhanced Customer Experience
Customer Experience is the customer's experience of your relationship with the product that is owned by the customer. CX is a noun. Of course CX is the essence of commerce. Absent CX, there is neither a maker nor a customer in the picture. CX is one's competitive differentiator in the market. Corporate performance in the … Continue reading How to Improve Your Customer Experience by Tracking and Measuring Key Goals ?
High-Tech companies should be the leader in transforming the user's experience in the digital world High-Tech companies are the front runners who always trying to create innovative products, services/ softwares, provide a platform to enhance and enrich human's life by connecting men and machines. But there is a big white space for these companies … Continue reading Transforming the Digital Customer Experience for High-Tech Companies
The stereotype notion that has emerged in the industry is that Customer Experience or ‘CX’ is only meant for B2C businesses and consumers. I cannot disagree more! The problem is, social engagement or social monitoring of consumers or customers is often mistakenly attributed to CX. Social experience of a sales person or the end consumer … Continue reading ‘Customer Experience’ – Is it only for B2C?
Science is bad business. The ends never meet, and the people are rarely on your side. Life science is possibly the worst of them all! The life of Life Sciences is riddled with externalities of every geo, bio and demo graphic. Sometimes you just hope Gaia made things easier but that's really asking for the … Continue reading Modern Customer Service for Life Sciences
Of this there should be no question Financial services is intricate work. The quants are just riding the waves. Neither at the macro nor at the micro economy is there a dearth of demand for or supply of finance, money and cash. In the financial business to know your customer is to know, in real … Continue reading Delivering an Extended Customer View to Transform Financial Services Engagement
Current technology have changed the way higher education industry works, the way education institute manage and engage students are changing. Institutions interact with students at different stage, level and with different objective. The entire student life cycle across different stages required dedicated strategy and focus. It could all start with Marketing and Communication, where institutions … Continue reading Innovating to Support CX and Student Experience with Oracle CX Cloud Solutions