Stop Traditional Marketing…. It’s time for Modern Marketing! #oow14

Once upon time... Huh! don't worry am not going to tell a long story. It's my anecdote. We have a lots of unintelligible data. For e.g, so many people are visiting Landing pages but don't know, from which source they are coming? we are equally spending money across all the networks(Social Media, Google Adwords, Webinars, … Continue reading Stop Traditional Marketing…. It’s time for Modern Marketing! #oow14

Driving Sales by Leveraging Analytics with Oracle Sales Cloud

So what does it take to give an accurate forecasting? For an organization, it’s important that the sales rep achieve their numbers (the one they predicted). It’s known fact that underachieving is dangerous. It is equally true, though may not be agreed upon that overachieving (with higher margin) is equally dangerous. Though we can applaud, … Continue reading Driving Sales by Leveraging Analytics with Oracle Sales Cloud

Introduction to Oracle Customer Experience Offerings

Customer experience is a term getting prominence in the previous few years, thanks to the changed expectations from customers who started demanding from organizations. This meant the driving seat was getting changed to customers instead of organizations. This soft affected all parts of a company such as sales, presales, design, production, quality control, marketing, commerce … Continue reading Introduction to Oracle Customer Experience Offerings

Marketing to Digital Natives

A digital native is a person born during or after the general introduction of digital technologies, says Wikipedia. They interact with digital technology from a very young age, and hence their comfort level on using them is very high. They grew up with technology and are quite comfortable to make the required adjustments to master … Continue reading Marketing to Digital Natives

Aligning Sales and Marketing with Oracle Eloqua and Oracle Sales Cloud

Marketing budget, leads generated, deals closed, sales credits. These are the terms normally heard when we talk about Marketing & Sales teams and their contribution towards revenue generation. It’s very important to break down sales & marketing silos for a revenue generating business and co-existence. At times we see marketing complaining about low lead conversion … Continue reading Aligning Sales and Marketing with Oracle Eloqua and Oracle Sales Cloud

Amplify Performance with a Disconnected Mobile App for Oracle CRM On Demand

It is very much agreed upon by most businesses that Mobile is where the future business lies. Talking about Mobile devices, names such as Google, Apple, Microsoft are quiet synonyms. Thanks to their ever popular Operating Systems (OS) and insanely growing applications at their respective app stores. In the recent years, one other name that … Continue reading Amplify Performance with a Disconnected Mobile App for Oracle CRM On Demand

‘Customer Experience’ – Is it only for B2C?

The stereotype notion that has emerged in the industry is that Customer Experience or ‘CX’ is only meant for B2C businesses and consumers. I cannot disagree more! The problem is, social engagement or social monitoring of consumers or customers is often mistakenly attributed to CX. Social experience of a sales person or the end consumer … Continue reading ‘Customer Experience’ – Is it only for B2C?

Modern Customer Service for Life Sciences

  Science is bad business. The ends never meet, and the people are rarely on your side. Life science is possibly the worst of them all! The life of Life Sciences is riddled with externalities of every geo, bio and demo graphic. Sometimes you just hope Gaia made things easier but that's really asking for the … Continue reading Modern Customer Service for Life Sciences

Innovating to Support CX and Student Experience with Oracle CX Cloud Solutions

Current technology have changed the way higher education industry works, the way education institute manage and engage students are changing. Institutions interact with students at different stage, level and with different objective. The entire student life cycle across different stages required dedicated strategy and focus. It could all start with Marketing and Communication, where institutions … Continue reading Innovating to Support CX and Student Experience with Oracle CX Cloud Solutions

Delivering on Customer Experience and Digital Engagement in Insurance Industry

    Insurance is one of the industries with low number of customer touch points. But the business process and the possibilities are so complex, each touch point is a potential nightmare, or a potential opportunity. Customer experience for an insurance prospect starts with translating their requirements into the right insurance product. Many times prospects … Continue reading Delivering on Customer Experience and Digital Engagement in Insurance Industry