Incentive Compensation in Retail Industry

The retail landscape is increasingly dominated by stores. But the headlong rise of e-commerce has put extreme pressure on retailers to become more efficient, and to justify their bricks and mortar existence to customers. Retailers are recognizing that traditional retail needs to be retooled and their key differentiator could be that employee standing in the … Continue reading Incentive Compensation in Retail Industry

Telephony Integration  – A smarter way to make and receive calls inside Oracle CRM

Enhance your customer interaction, service and satisfaction with CRM++ Computer Telephony Integration for Oracle CRM Are you still manually dialing telephone numbers, looking up contacts and capturing telephone call information by hand? Moreover which sounds better? "Who is this?" or "Thank you for calling us Mark!" Clearly, the latter. In business, every call you make … Continue reading Telephony Integration  – A smarter way to make and receive calls inside Oracle CRM

The Modern Customer

A few weeks back I received a call from an advocate’s office asking me to visit the court with regards to a civil case filed against me. This took me by surprise and when asked for more details, the caller did not provide any or did not have any. On further investigation, I found that … Continue reading The Modern Customer

Can Oracle Service Cloud cope up with the modern customer service needs?

  Customer Service is one of the areas that is rapidly changing and companies are thriving to cope up with the customer needs. Day by Day, every company is trying to setup a benchmark for their customer service but realizing after a moment that the expectation has already gone up - the best analogy is … Continue reading Can Oracle Service Cloud cope up with the modern customer service needs?

The Future of Oracle CRM On Demand: Roadmap and Strategy for Continuous Innovation

The future of Oracle CRM On Demand: Oracle CRM on Demand or simply OCOD, is presently 26 releases old. This and few of the releases in the recent past indicates the commitment Oracle has towards this product. Also, it has brought in sigh of relief among Oracle’s customers and partners who otherwise thought that the … Continue reading The Future of Oracle CRM On Demand: Roadmap and Strategy for Continuous Innovation

Successes of Unified Brand Engagement

Recently we started building a mobile application for one of our CX clients. During requirements gathering face, we asked for their brand guidelines in terms of user experience. Our customer was surprised. Their response was ‘you are the mobile experience experts, you should be able to design this based on your previous experience, how can … Continue reading Successes of Unified Brand Engagement

Modern Marketing: The New Digital Dialogue

  Modern Marketing implies marketing Machines. Business is social. Business is marketing. Marketing is social. In 2014 our programmatic speech at the consumer averages 4000 messages per day, a great bulk of it digital. Few listen. Many tune out. Most stare. We have a long way to go in building the marketing machines. How might … Continue reading Modern Marketing: The New Digital Dialogue