During my childhood days, whenever I used to receive gifts from my family relations, one thing would always confound me, Volume of oversized clothing that I received from aunts, grandparents and family friends was really surprising. This usually left me with two conclusions, either my relatives were not paying attention or they overrated my physical … Continue reading Growing Into Social CRM
How many times have you seen a person trying to use a hammer while fixing a car’s engine, despite knowing the fact that he will not succeed? Or may be somebody trying to drive a nail from the rubberized side of a screwdriver, which is equally useless. We all know that every tool has a … Continue reading Misusing CRM : How to understand / avoid this
I saw this interesting picture today in web. It shows how two insurance companies which are competitors to each other are using the same picture in their website. It is a small mistake, but looks ugly from an end user point of view and affects your online image. (Image Courtesy: http://twitpic.com/8kzj03/full) This is an important tip … Continue reading Be careful when you buy content for your website
Here is a wonderful CRM story I read today, about listening to your customers! J Sainsbury Plc, a London based prominent retailer has recently decided to chang the name of their "Tiger" bread to "Giraffe" bread. Reason? Feedback from a customer! So, what's new? Everyone listens to customer feedback, once in a while they change … Continue reading Listening To Customers : Very Valuable!
Oracle Fusion CRM comes with an interesting architecture for handling multi language implementations. This means, during the initial deployment phase itself, number of languages can be configured so that the user can choose their preference during login. In fact, Fusion CRM Provides two language choices when any user logs in: Default Application Language Current Session … Continue reading How Oracle Fusion CRM Handles Multilingual Implementations