Be careful when you buy content for your website

I saw this interesting picture today in web. It shows how two insurance companies which are competitors to each other are using the same picture in their website. It is a small mistake, but looks ugly from an end user point of view and affects your online image. (Image Courtesy: http://twitpic.com/8kzj03/full) This is an important tip … Continue reading Be careful when you buy content for your website

Innovative Newsletter

Recently I got an Email Newsletter which had this subject line : "What To Do With Your Riches From The Facebook IPO?" Obviously, I am not going to get any riches from the Facebook IPO, so I got curious who is writing to me with such a SPAMish, yet cheeky subject line. I started reading … Continue reading Innovative Newsletter

Listening To Customers : Very Valuable!

Here is a wonderful CRM story I read today, about listening to your customers! J Sainsbury Plc, a London based prominent retailer has recently decided to chang the name of their "Tiger" bread to "Giraffe" bread. Reason? Feedback from a customer! So, what's new? Everyone listens to customer feedback, once in a while they change … Continue reading Listening To Customers : Very Valuable!

How Oracle Fusion CRM Handles Multilingual Implementations

Oracle Fusion CRM comes with an interesting architecture for handling multi language implementations. This means, during the initial deployment phase itself, number of languages can be configured so that the user can choose their preference during login. In fact, Fusion CRM Provides two language choices when any user logs in: Default Application Language Current Session … Continue reading How Oracle Fusion CRM Handles Multilingual Implementations

Twitter’s Self Service Advertising Platform & What it means for Social CRM

Buzz is that Twitter has launched a Self Service Advertising Platform for certain markets. We can expect it to go mainstream soon. For quite sometime, Twitter uses promoted tweets, promoted trends etc., to make money. But they were not as self-service as Google Ads or few other alternatives. Having a system where people can manage … Continue reading Twitter’s Self Service Advertising Platform & What it means for Social CRM

Handling “Contact Us”

Today I found an interesting question in quora.com: How do large and small networks handle the influx of "Contact Us" messages? Are there volunteers that screen and answer complaints and questions? Or is there an online "call" center that handles such traffic? Is this outsourced? And what's the best strategy for a small network to … Continue reading Handling “Contact Us”

Evernote Hello : A Personal CRM

I’m sure many of us encounter memory loss incidents either at a social gathering, shopping where we see a familiar person. It takes us time to recollect who they are and where we have met them. In this process we either do not step forward to communicate with that person or even if we dare … Continue reading Evernote Hello : A Personal CRM

Service Feedback Case Study: Redbus.in

A small case study on collecting "Service Feedback", by our Senior Director Naga Chokkanathan: Redbus.in is a very famous Indian portal for booking bus tickets. It got (and continues to get) lot of media publicity (mostly free) and as a result, grew from an unknown entity to a well known and trusted brand in a … Continue reading Service Feedback Case Study: Redbus.in

Loyalty Programs : Do they really work?

Do loyalty programs really work? What can be done to make them work? An article by CRMIT's Senior Director Naga Chokkanathan: Loyalty management is a big CRM topic. Every company wants their customers to remain loyal and give continuous business and share of their wallet. They introduce schemes like loyalty cards, points, gifts etc., to … Continue reading Loyalty Programs : Do they really work?

Visualize!

Communication is a constant problem for any company. Even if you are proactive and send the right message at the right time, what is the assurance that people will actually read it? There are many problems that get created because customers just miss to read important messages. We can't blame them too, they are suffering … Continue reading Visualize!