Create Interactive Social Media Posts using Oracle Social Cloud

Right contents in your social media fan pages, create a big impact in engaging your targeted audience. Though creating highly engaging contents is an art by itself, having right tools to build them is another major challenge / limitation to most of the Organizations. In the last post on Oracle Social Cloud we discussed about … Continue reading Create Interactive Social Media Posts using Oracle Social Cloud

Social CRM Systems and their Benefits to a Business

Social CRM is the latest update in the Customer management Industry. With the sudden growth in social media platform, it’s through social CRM that you can connect in a more personal level with your consumers and track their daily activities. Nowadays, you will find a number of software systems that are ready to help you … Continue reading Social CRM Systems and their Benefits to a Business

RightNow CX integration for Twitter

RightNow CX integration for Twitter is an extension to Oracle RightNow Social Experience capabilities and enables the RightNow platform to instantly generate and distribute pre scripted response to queries / feedbacks posted by customers and consumers via Twitter. Oracle RightNow Social Experience is part of the market - leading Oracle RightNow CX Cloud Service, which … Continue reading RightNow CX integration for Twitter

Oracle SRM

Oracle recently released a wonderful video on SRM : Social Relationship Management, and what their vision is, in terms of a "Social Enabled Enterprise". This 30 minutes video is recommended to anyone interested in these topics: http://www.oracle.com/us/corporate/events/srm/index.html To help you further, CRMIT has made Notes from this session, which you can access in full size … Continue reading Oracle SRM

Guest Post : Social CRM and Firm Performance

Organisations are increasingly recognising that their customers are among their most important assets.  Hence we have seen an increase in CRM across many industries. However, due to advances in technology and the Internet, CRM has transformed into a two-way, interactive and Internet based customer service.  Because of the emergence of Web 2.0 customers are given … Continue reading Guest Post : Social CRM and Firm Performance

Guest Post : Have I Got Your Attention Now?

Admit it.  As consumers, we've all felt frustration . . . the confusing IVR, the long hold, the uncaring support agent, the seemingly Draconian rules that cost time and money.   It’s amazing more people don’t take to violence.  But sometimes they do. Her name is Mona Shaw, a 79 year old with a heart condition.  … Continue reading Guest Post : Have I Got Your Attention Now?

7 Reasons Why You Need To Embrace Social Media, For Selling

From Gleanster's Whitepaper (http://www.sugarcrm.com/sites/default/files/whitepapers/Gleanster-Deep-Dive.pdf ) 1. Adding Value 2. Identifying Key Influencers, Building Relationships 3. Earning a conversation 4. Actively Monitoring Behavior 5. Having a presence on Social Media Channels 6. Establishing a Social Media Policy for Sales 7. Considering the Customer Experience

Why a business needs CRM

In today's marketplace, having a product or service to sell isn't enough, being a step ahead of competitors 'now' wouldn't hold good for long and companies are finding it difficult to differentiate themselves. Apart from achieving acceptable organizational efficiencies, today the key to business success is in forging long-term relationships with customers. These are times … Continue reading Why a business needs CRM

Instagram & Facebook : What to Expect?

Facebook, is a social networking site used extensively for sharing photos, and they until recently were planning to create their own photo filters to compete with rivals Instagram head -on. They had such a huge fan following that they selected to acquire the company instead. Instagram will still operate as a detached platform allowing users … Continue reading Instagram & Facebook : What to Expect?