In the last few months, I observe that Email Newsletters from Indian Brands are improving a lot, in terms of design / look and feel / quality of content etc., However, these mails are not targeted right / smart. Most of them (even the biggest brands) still treat this as a pure, high power Mass … Continue reading Market Segmentation & Mass Emailing
One common source where people are sharing content online more than ever is certainly the social networking environment. This is the largest source of direct, honest and outspoken opinions and community assistance. While this real time social media thing is global, uncontrollable and dynamic that lets your prospects and customers talk about you online, it … Continue reading Social CRM For Service Teams
Sports & CRM Applications : This Works Great Don’t feel surprised if an organization suddenly seems much more familiar with your tastes and preferences. Yes, this is actually grabbing attention these days. Recently, a well-known professional baseball team from Boston deployed a Sports CRM app. It rolled out the application in luxury sales only, which … Continue reading Sports and CRM
We have a curious problem in our apartment, Not something which can be resolved by calling a plumber or electrician. There are 8 flats in this apartment and we have a small association of owners. We meet once in a while and discuss things such as maintenance fee, current issues, possible solutions etc., In paper, … Continue reading Beware Of Inactive Inboxes
One out of every three Twitter users talk about brands in their tweets and that’s a fact. This is a good way to keep an eye on your brand. A tweet may look very small and even insignificant, but actually there are so many things that you can monitor in a single tweet. There is … Continue reading What To Monitor In A Tweet?
Saw a newspaper advertisement for a general insurance service, with the following text prominently displayed: No Claim Bonus Of course, people in the insurance industry / those who bought insurance / made claims earlier will immediately understand this as: If you don't make any claims in the policy period, you get a bonus However, assuming … Continue reading Clarity In Communication
Today I was reading an eBook. It is released by a marketing company, specializing in Social Media. They have different monitoring tools to listen to what people are talking about you in various Social Channels, and act accordingly. However, this eBook had nothing to do with Monitoring. Instead the book talks about how Pinterest, the … Continue reading Subtle Marketing