Innovative Newsletter

Recently I got an Email Newsletter which had this subject line : "What To Do With Your Riches From The Facebook IPO?" Obviously, I am not going to get any riches from the Facebook IPO, so I got curious who is writing to me with such a SPAMish, yet cheeky subject line. I started reading … Continue reading Innovative Newsletter

More Leads = More Sales?

Does Generating More Leads Help With Better Sales Revenue? With the economy being so tough and buyers taking too long for making purchasing decisions, most businesses are becoming too concerned about selling products and services. And as per the generic approach, “More Leads = More Opportunities” people are busy populating the pipelines with leads, in … Continue reading More Leads = More Sales?

Evernote Hello : A Personal CRM

I’m sure many of us encounter memory loss incidents either at a social gathering, shopping where we see a familiar person. It takes us time to recollect who they are and where we have met them. In this process we either do not step forward to communicate with that person or even if we dare … Continue reading Evernote Hello : A Personal CRM

Loyalty Programs : Do they really work?

Do loyalty programs really work? What can be done to make them work? An article by CRMIT's Senior Director Naga Chokkanathan: Loyalty management is a big CRM topic. Every company wants their customers to remain loyal and give continuous business and share of their wallet. They introduce schemes like loyalty cards, points, gifts etc., to … Continue reading Loyalty Programs : Do they really work?

Visualize!

Communication is a constant problem for any company. Even if you are proactive and send the right message at the right time, what is the assurance that people will actually read it? There are many problems that get created because customers just miss to read important messages. We can't blame them too, they are suffering … Continue reading Visualize!

A CRM Fairy Tale

Recently I attended a teleconference with a prospect. We were trying to suggest CRM as a solution to their current business pain points, they appreciated our approach, but were not sure if it will really solve their problem. One person in particular raised some very basic doubts, like 'Do we really need CRM?' It sounds … Continue reading A CRM Fairy Tale

Too Many Links?

You may be aware that CRMIT is very active in Twitter and Facebook. Everyday we post tons of interesting links about CRM / Social Media / SaaS and related topics. (Psst: If you are not following us in Twitter / Facebook, you are missing some solid knowledge base about latest CRM happenings, Go ahead and follow … Continue reading Too Many Links?