Instagram & Facebook : What to Expect?

Facebook, is a social networking site used extensively for sharing photos, and they until recently were planning to create their own photo filters to compete with rivals Instagram head -on. They had such a huge fan following that they selected to acquire the company instead. Instagram will still operate as a detached platform allowing users … Continue reading Instagram & Facebook : What to Expect?

Customer Relationships In Retail Stores

Let’s Consider these: The guy on his mo-bike leaves home for office. Before turning at the street corner, he stops his vehicle close to some news paper vendors. He has to wait for his turn to buy Economic Times, as the person manning the shop is busy with another buyer. He gives a lazy look … Continue reading Customer Relationships In Retail Stores

CRMIT implements Oracle Fusion CRM

CRMIT, one of the largest Saas CRM implementation specialists has chosen Oracle Fusion CRM for its global sales operations. Fusion CRM is Oracle's newest customer relationship management solution, with an industry standard, futuristic architecture, a master tool that will facilitate in effectively managing the lifecycle of opportunities end-to-end. CRMIT’s sales team will be using Oracle … Continue reading CRMIT implements Oracle Fusion CRM

Market Segmentation & Mass Emailing

In the last few months, I observe that Email Newsletters from Indian Brands are improving a lot, in terms of design / look and feel / quality of content etc., However, these mails are not targeted right / smart. Most of them (even the biggest brands) still treat this as a pure, high power Mass … Continue reading Market Segmentation & Mass Emailing

Customer Journey

For some, customer experience may be just an interaction between an organization and a customer, but in point of fact, it is much more than just a rational experience. How you interact with your customer, what are your delivery time scales, how quickly you answer your customer calls and there are so many other things. … Continue reading Customer Journey

Guest Post : Story of a Wrong Swipe

Ever since we have got an iPhone at home, My son Akhil has been very comfortable with it. He uses it with such commendable ease, and seems to know how to get things done with that phone, though he does not exactly know what he is doing. According to Akhil, it is not a "Smart … Continue reading Guest Post : Story of a Wrong Swipe

CEM : Customer Experience Management

Yesterday I had a casual lunch conversation with one of my colleagues and the topic of "Online Purchases" came up. He quoted a particular website and said "Their website is good, but the way they run their buses, it is horrible to say the least!" I was surprised, because to my knowledge that website doesn't … Continue reading CEM : Customer Experience Management

Oracle Fusion CRM Look and Feel

Found this treasure during a casual browse, Oracle Fusion CRM Screenshots from various modules, uploaded in High Quality by the official Oracle team themselves! Looking at the newly released Fusion CRM Product, these screenshots are slightly old, But still give a clear picture in terms of what to expect from this industry defining product. Go … Continue reading Oracle Fusion CRM Look and Feel

Sports and CRM

Sports & CRM Applications : This Works Great Don’t feel surprised if an organization suddenly seems much more familiar with your tastes and preferences. Yes, this is actually grabbing attention these days. Recently, a well-known professional baseball team from Boston deployed a Sports CRM app. It rolled out the application in luxury sales only, which … Continue reading Sports and CRM