Modern Marketing implies marketing Machines. Business is social. Business is marketing. Marketing is social. In 2014 our programmatic speech at the consumer averages 4000 messages per day, a great bulk of it digital. Few […]
People spend hours and hours on social media conversations every week. What do they do exactly? Not even 10% of the people actually participate in these conversations, among those, only 1% create content. All others […]
Science is bad business. The ends never meet, and the people are rarely on your side. Life science is possibly the worst of them all! The life of Life Sciences is riddled with externalities of […]
Of this there should be no question Financial services is intricate work. The quants are just riding the waves. Neither at the macro nor at the micro economy is there a dearth of demand for […]
Internet of Things, such as sensors and network technology, is changing company processes and consumer interactions – and even entire business models. More objects are becoming embedded with sensors and gaining the ability to communicate. […]
Platform as a Service (PaaS) Platform as a Service (PaaS) is a standardized, shared and elastically scalable application development and deployment platform delivered as a service over cloud for anyone to access and use it […]
The digital age is no challenge to the traditional marketer. The medium is the message, for any brand that seeks, competes, to be bought. The digital age poses certain things to the marketer. It emphasizes […]
