Marketing to Digital Natives

A digital native is a person born during or after the general introduction of digital technologies, says Wikipedia. They interact with digital technology from a very young age, and hence their comfort level on using them is very high. They grew up with technology and are quite comfortable to make the required adjustments to master … Continue reading Marketing to Digital Natives

Oracle Sales Cloud: Enabling Modern Selling

Oracle Sales Cloud puts the modern sales professionals ahead of the game with tools that helps drive the sales processes of the future. Mobility Oracle Sales Mobile helps sales executives and sales operations increase sales revenue, improve CRM usage, find more leads, sell smarter, and provide real-time data in the field. Oracle Sales Mobile supports … Continue reading Oracle Sales Cloud: Enabling Modern Selling

Why Oracle Sales Cloud?

  The way customers buy has changed. It doesn’t matter which product or service you sell, your customers have changed their expectations and purchase process already. Whether you are prepared for it or not, they expect you to interact in a different level when making any sales communications. For  example, when a sales person speaks … Continue reading Why Oracle Sales Cloud?

Oracle Sales Cloud: Increase Sales with Team Collaboration and Social Selling

See it as an IT revolution or the Mobile one, the way people communicate and make decision has changed so is the need to change to the sales process. Even though the Sale Goal remains the same, which could be build your pipeline, achieve your targets, but the way we need to do it today … Continue reading Oracle Sales Cloud: Increase Sales with Team Collaboration and Social Selling

Aligning Sales and Marketing with Oracle Eloqua and Oracle Sales Cloud

Marketing budget, leads generated, deals closed, sales credits. These are the terms normally heard when we talk about Marketing & Sales teams and their contribution towards revenue generation. It’s very important to break down sales & marketing silos for a revenue generating business and co-existence. At times we see marketing complaining about low lead conversion … Continue reading Aligning Sales and Marketing with Oracle Eloqua and Oracle Sales Cloud

Social Big Data for Enhanced Customer Experience

People spend hours and hours on social media conversations every week. What do they do exactly? Not even 10% of the people actually participate in these conversations, among those, only 1% create content. All others are simply scanning the content and that’s where the time goes. If someone is spending an hour on social media … Continue reading Social Big Data for Enhanced Customer Experience

Amplify Performance with a Disconnected Mobile App for Oracle CRM On Demand

It is very much agreed upon by most businesses that Mobile is where the future business lies. Talking about Mobile devices, names such as Google, Apple, Microsoft are quiet synonyms. Thanks to their ever popular Operating Systems (OS) and insanely growing applications at their respective app stores. In the recent years, one other name that … Continue reading Amplify Performance with a Disconnected Mobile App for Oracle CRM On Demand

Engaging Customer Communities for Insights to Drive Marketing Tech Procurement

  Enterprise products are going through many transformations in the way they are visualized, built, deployed and marketed. The marketing component is very important mainly because historically this industry was using a very traditional approach to marketing. There were personal, one to one tools which were used to approach leads, nurture them to the next … Continue reading Engaging Customer Communities for Insights to Drive Marketing Tech Procurement

How to Improve Your Customer Experience by Tracking and Measuring Key Goals ?

Customer Experience is the customer's experience of your relationship with the product that is owned by the customer. CX is a noun. Of course CX is the essence of commerce. Absent CX, there is neither a maker nor a customer in the picture. CX is one's competitive differentiator in the market. Corporate performance in the … Continue reading How to Improve Your Customer Experience by Tracking and Measuring Key Goals ?

Transforming the Digital Customer Experience for High-Tech Companies

  High-Tech companies should be the leader in transforming the user's experience in the digital world High-Tech companies are the front runners who always trying to create innovative products, services/ softwares, provide a platform to enhance and enrich human's life by connecting men and machines. But there is a big white space for these companies … Continue reading Transforming the Digital Customer Experience for High-Tech Companies