The retail landscape is increasingly dominated by stores. But the headlong rise of e-commerce has put extreme pressure on retailers to become more efficient, and to justify their bricks and mortar existence to customers. Retailers […]
Internet of Things, such as sensors and network technology, is changing company processes and consumer interactions – and even entire business models. More objects are becoming embedded with sensors and gaining the ability to communicate. […]
The digital age is no challenge to the traditional marketer. The medium is the message, for any brand that seeks, competes, to be bought. The digital age poses certain things to the marketer. It emphasizes […]
