The retail landscape is increasingly dominated by stores. But the headlong rise of e-commerce has put extreme pressure on retailers to become more efficient, and to justify their bricks and mortar existence to customers. Retailers are recognizing that traditional retail needs to be retooled and their key differentiator could be that employee standing in the … Continue reading Incentive Compensation in Retail Industry
Internet of Things, such as sensors and network technology, is changing company processes and consumer interactions - and even entire business models. More objects are becoming embedded with sensors and gaining the ability to communicate. The resulting information networks promise to create new business models, improve business processes, and reduce costs and risks. Internet of … Continue reading Whats there for Today’s Citizen from The Internet of Things and Big Data?
The digital age is no challenge to the traditional marketer. The medium is the message, for any brand that seeks, competes, to be bought. The digital age poses certain things to the marketer. It emphasizes accuracy and precision. It offers several narrow-band social media with promises to make them all as good if not better … Continue reading The Changing Landscape of Data Management for Marketers