Internet of Things, such as sensors and network technology, is changing company processes and consumer interactions - and even entire business models. More objects are becoming embedded with sensors and gaining the ability to communicate. The resulting information networks promise to create new business models, improve business processes, and reduce costs and risks. Internet of … Continue reading Whats there for Today’s Citizen from The Internet of Things and Big Data?
Platform as a Service (PaaS) Platform as a Service (PaaS) is a standardized, shared and elastically scalable application development and deployment platform delivered as a service over cloud for anyone to access and use it from anywhere. The platform typically includes a database and middleware, as well as development, management, security and integration capabilities, all … Continue reading Platform as a Service (PaaS) to be adopted by 72% of companies by 2017
The digital age is no challenge to the traditional marketer. The medium is the message, for any brand that seeks, competes, to be bought. The digital age poses certain things to the marketer. It emphasizes accuracy and precision. It offers several narrow-band social media with promises to make them all as good if not better … Continue reading The Changing Landscape of Data Management for Marketers