The digital age is no challenge to the traditional marketer. The medium is the message, for any brand that seeks, competes, to be bought. The digital age poses certain things to the marketer. It emphasizes accuracy and precision. It offers several narrow-band social media with promises to make them all as good if not better … Continue reading The Changing Landscape of Data Management for Marketers
Face language and body language are important components in everyday communication. Many times you may be hearing something, but the other person would be meaning something totally different. They may be hiding the real message intentionally or unintentionally. Either way, success in communication happens only when we understand the real message, whether the other person … Continue reading Understand & Analyze Your Prospects’ Digital Body Language With Oracle Marketing Cloud
Sales Cloud (Fusion CRM) release 7 is quite refreshing for those using the application since earlier releases. When I drove through the latest release 7, I knew the wait and the hype built around this release are justified. Apart from bringing much anticipated enhancements around improving user experience, this release tried to take Mobile, Social … Continue reading Oracle Sales Cloud (Fusion CRM) release 7, winning back core SFA!