Oracle Mobile Application Framework for a More Engaging Customer Experience

Oracle Mobile Application Framework (MAF) within JDeveloper provides a feature rich framework for mobile application development under an umbrella of Java Technologies. This widened the paradigm for mobile application development, because it had always been a problem to develop an application for such multifarious hand held devices where the challenges to create one for each … Continue reading Oracle Mobile Application Framework for a More Engaging Customer Experience

Smart Phones for Smarter CRM

M-PESA, a phone based money transfer and micro-financing service is said to have had pro-found impact on Kenyan households to manage their money. In a country where only 1 percent Kenyans has a landline, this smart cell phone based service has changed the life of 70 percent population. As per Bill and Melinda Gates Foundation … Continue reading Smart Phones for Smarter CRM

The Future of Oracle CRM On Demand: Roadmap and Strategy for Continuous Innovation

The future of Oracle CRM On Demand: Oracle CRM on Demand or simply OCOD, is presently 26 releases old. This and few of the releases in the recent past indicates the commitment Oracle has towards this product. Also, it has brought in sigh of relief among Oracle’s customers and partners who otherwise thought that the … Continue reading The Future of Oracle CRM On Demand: Roadmap and Strategy for Continuous Innovation

Successes of Unified Brand Engagement

Recently we started building a mobile application for one of our CX clients. During requirements gathering face, we asked for their brand guidelines in terms of user experience. Our customer was surprised. Their response was ‘you are the mobile experience experts, you should be able to design this based on your previous experience, how can … Continue reading Successes of Unified Brand Engagement

Amplify Performance with a Disconnected Mobile App for Oracle CRM On Demand

It is very much agreed upon by most businesses that Mobile is where the future business lies. Talking about Mobile devices, names such as Google, Apple, Microsoft are quiet synonyms. Thanks to their ever popular Operating Systems (OS) and insanely growing applications at their respective app stores. In the recent years, one other name that … Continue reading Amplify Performance with a Disconnected Mobile App for Oracle CRM On Demand

‘Customer Experience’ – Is it only for B2C?

The stereotype notion that has emerged in the industry is that Customer Experience or ‘CX’ is only meant for B2C businesses and consumers. I cannot disagree more! The problem is, social engagement or social monitoring of consumers or customers is often mistakenly attributed to CX. Social experience of a sales person or the end consumer … Continue reading ‘Customer Experience’ – Is it only for B2C?

Delivering an Extended Customer View to Transform Financial Services Engagement

Of this there should be no question Financial services is intricate work. The quants are just riding the waves. Neither at the macro nor at the micro economy is there a dearth of demand for or supply of finance, money and cash. In the financial business to know your customer is to know, in real … Continue reading Delivering an Extended Customer View to Transform Financial Services Engagement