Oracle Sales Cloud – Best Practice Data Model for Accounts, Contacts & Activities

Through releases 8 and 9, Oracle Sales Cloud started to standardize its data model around Accounts, Contacts and Activities. Accounts Previously “Customers” object included both organizations and individuals to whom we sold. Organizations were called Customers and Individuals were called Consumers. But from R8, Organizations and Individuals are separated and are now called Accounts and … Continue reading Oracle Sales Cloud – Best Practice Data Model for Accounts, Contacts & Activities

Modern Marketing: The New Digital Dialogue

  Modern Marketing implies marketing Machines. Business is social. Business is marketing. Marketing is social. In 2014 our programmatic speech at the consumer averages 4000 messages per day, a great bulk of it digital. Few listen. Many tune out. Most stare. We have a long way to go in building the marketing machines. How might … Continue reading Modern Marketing: The New Digital Dialogue

Introduction to Oracle Customer Experience Offerings

Customer experience is a term getting prominence in the previous few years, thanks to the changed expectations from customers who started demanding from organizations. This meant the driving seat was getting changed to customers instead of organizations. This soft affected all parts of a company such as sales, presales, design, production, quality control, marketing, commerce … Continue reading Introduction to Oracle Customer Experience Offerings

Aligning Sales and Marketing with Oracle Eloqua and Oracle Sales Cloud

Marketing budget, leads generated, deals closed, sales credits. These are the terms normally heard when we talk about Marketing & Sales teams and their contribution towards revenue generation. It’s very important to break down sales & marketing silos for a revenue generating business and co-existence. At times we see marketing complaining about low lead conversion … Continue reading Aligning Sales and Marketing with Oracle Eloqua and Oracle Sales Cloud

Amplify Performance with a Disconnected Mobile App for Oracle CRM On Demand

It is very much agreed upon by most businesses that Mobile is where the future business lies. Talking about Mobile devices, names such as Google, Apple, Microsoft are quiet synonyms. Thanks to their ever popular Operating Systems (OS) and insanely growing applications at their respective app stores. In the recent years, one other name that … Continue reading Amplify Performance with a Disconnected Mobile App for Oracle CRM On Demand

Engaging Customer Communities for Insights to Drive Marketing Tech Procurement

  Enterprise products are going through many transformations in the way they are visualized, built, deployed and marketed. The marketing component is very important mainly because historically this industry was using a very traditional approach to marketing. There were personal, one to one tools which were used to approach leads, nurture them to the next … Continue reading Engaging Customer Communities for Insights to Drive Marketing Tech Procurement

Platform as a Service (PaaS) to be adopted by 72% of companies by 2017

Platform as a Service (PaaS) Platform as a Service (PaaS) is a standardized, shared and elastically scalable application development and deployment platform delivered as a service over cloud for anyone to access and use  it from anywhere. The platform typically includes a database and middleware, as well as development, management, security and integration capabilities, all … Continue reading Platform as a Service (PaaS) to be adopted by 72% of companies by 2017